{"title":"Platform-enabled innovation adoption in the tourism sector: A case study on Booking.com","authors":"","doi":"10.1016/j.tmp.2024.101316","DOIUrl":null,"url":null,"abstract":"<div><div>This paper presents a case study on the adoption of innovative features offered by a platform to partner firms in the tourism sector. These features are part of an innovation process that, if properly implemented, can improve platform's functionality while enriching client firms' and users' experiences. Our investigation sheds light on the characteristics of firms that are associated with the adoption of platform-enabled innovations. In particular, we consider an online discount feature offered by Booking.com, designed to enhance the lodgings' visibility in the eyes of customers. This enables us to explore the role of lodging characteristics that are associated with higher probability of embracing innovative practices. The empirical analysis indicates that the propensity to adopt this innovation is positively associated with ratings and user perception, as well as online sales experience and chain affiliation. Conversely, we find no association between the type of lodging and the propensity to adopt the innovative discount feature.</div></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":null,"pages":null},"PeriodicalIF":7.3000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2211973624000990","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This paper presents a case study on the adoption of innovative features offered by a platform to partner firms in the tourism sector. These features are part of an innovation process that, if properly implemented, can improve platform's functionality while enriching client firms' and users' experiences. Our investigation sheds light on the characteristics of firms that are associated with the adoption of platform-enabled innovations. In particular, we consider an online discount feature offered by Booking.com, designed to enhance the lodgings' visibility in the eyes of customers. This enables us to explore the role of lodging characteristics that are associated with higher probability of embracing innovative practices. The empirical analysis indicates that the propensity to adopt this innovation is positively associated with ratings and user perception, as well as online sales experience and chain affiliation. Conversely, we find no association between the type of lodging and the propensity to adopt the innovative discount feature.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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