{"title":"Is pro-environmental effort affected by information about others’ behavior?","authors":"","doi":"10.1016/j.ecolecon.2024.108437","DOIUrl":null,"url":null,"abstract":"<div><div>Strengthening pro-environmental behavior, as well as understanding its drivers, is crucial for the fight against global warming. In this study, we (i) shed light on the behavioral determinants of pro-environmental efforts and (ii) explore the potential of information provision (about others’ efforts) to shape pro-environmental behavior. US citizens (<span><math><mrow><mi>n</mi><mo>=</mo><mn>782</mn></mrow></math></span>) in our online experiment are given the opportunity to work on a limited number of real-effort transcription tasks. For each task completed, one tree is planted via a specialized charitable organization. In addition to this incentivized measure of pro-environmental effort, we elicit subjects’ (beliefs about others’) willingness to fight global warming, both in general and w.r.t. specific actions. We find that these beliefs are updated, in particular by subjects that underestimate the actual value, when information about others’ actual willingness to fight global warming is provided. Surprisingly, the observed significant upward shift in beliefs does not translate into higher levels of exerted pro-environmental effort. In addition to our main results, we provide correlational evidence that economic preferences, in particular altruism and positive reciprocity, and universalist values are deeply intertwined with acting pro-environmentally.</div></div>","PeriodicalId":51021,"journal":{"name":"Ecological Economics","volume":null,"pages":null},"PeriodicalIF":6.6000,"publicationDate":"2024-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ecological Economics","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0921800924003343","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Strengthening pro-environmental behavior, as well as understanding its drivers, is crucial for the fight against global warming. In this study, we (i) shed light on the behavioral determinants of pro-environmental efforts and (ii) explore the potential of information provision (about others’ efforts) to shape pro-environmental behavior. US citizens () in our online experiment are given the opportunity to work on a limited number of real-effort transcription tasks. For each task completed, one tree is planted via a specialized charitable organization. In addition to this incentivized measure of pro-environmental effort, we elicit subjects’ (beliefs about others’) willingness to fight global warming, both in general and w.r.t. specific actions. We find that these beliefs are updated, in particular by subjects that underestimate the actual value, when information about others’ actual willingness to fight global warming is provided. Surprisingly, the observed significant upward shift in beliefs does not translate into higher levels of exerted pro-environmental effort. In addition to our main results, we provide correlational evidence that economic preferences, in particular altruism and positive reciprocity, and universalist values are deeply intertwined with acting pro-environmentally.
期刊介绍:
Ecological Economics is concerned with extending and integrating the understanding of the interfaces and interplay between "nature''s household" (ecosystems) and "humanity''s household" (the economy). Ecological economics is an interdisciplinary field defined by a set of concrete problems or challenges related to governing economic activity in a way that promotes human well-being, sustainability, and justice. The journal thus emphasizes critical work that draws on and integrates elements of ecological science, economics, and the analysis of values, behaviors, cultural practices, institutional structures, and societal dynamics. The journal is transdisciplinary in spirit and methodologically open, drawing on the insights offered by a variety of intellectual traditions, and appealing to a diverse readership.
Specific research areas covered include: valuation of natural resources, sustainable agriculture and development, ecologically integrated technology, integrated ecologic-economic modelling at scales from local to regional to global, implications of thermodynamics for economics and ecology, renewable resource management and conservation, critical assessments of the basic assumptions underlying current economic and ecological paradigms and the implications of alternative assumptions, economic and ecological consequences of genetically engineered organisms, and gene pool inventory and management, alternative principles for valuing natural wealth, integrating natural resources and environmental services into national income and wealth accounts, methods of implementing efficient environmental policies, case studies of economic-ecologic conflict or harmony, etc. New issues in this area are rapidly emerging and will find a ready forum in Ecological Economics.