Should a Retailer Introduce Green Items in Socially Responsible Supply Chains? A Game-Theoretic Analysis

IF 4.6 3区 管理学 Q1 BUSINESS IEEE Transactions on Engineering Management Pub Date : 2024-10-22 DOI:10.1109/TEM.2024.3484664
Peng He;Zhen-Song Chen;Abbas Mardani;Henry Xu
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引用次数: 0

Abstract

Given the increasing societal emphasis on corporate social responsibility (CSR), a critical strategic decision facing retailers is whether to introduce green products when distributing the manufacturer's nongreen ones. To address this issue, this article mainly considers two scenarios: the regular or green-supportive manufacturer. Furthermore, we develop four mathematical models to determine the retailer's green item introduction decisions. The research findings indicate that the manufacturer's CSR would significantly impact both firms’ pricing decisions and may change market distribution. Additionally, the retailer introducing green items will reduce the wholesale/retail prices of nongreen items but may foster an augmentation in overall demand. It is noteworthy that the retailer introducing green items does not necessarily cannibalize the sales of nongreen items; instead, it may even enhance their sales. Significantly, this strategy can benefit the green-supportive manufacturer if the greening cost is relatively low. These implications underscore that incentivizing manufacturers to care more about environmentally conscious consumers can serve as a viable strategy for promoting sustainable development initiatives.
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零售商是否应在社会责任供应链中引入绿色产品?博弈论分析
鉴于社会对企业社会责任(CSR)的日益重视,零售商面临的一个重要战略决策是,在分销制造商的非绿色产品时,是否引入绿色产品。为了解决这个问题,本文主要考虑了两种情况:常规制造商或支持绿色产品的制造商。此外,我们还建立了四个数学模型来确定零售商引进绿色产品的决策。研究结果表明,制造商的企业社会责任会对两家公司的定价决策产生重大影响,并可能改变市场分布。此外,零售商引入绿色产品会降低非绿色产品的批发/零售价格,但可能会促进整体需求的增长。值得注意的是,零售商引入绿色商品并不一定会蚕食非绿色商品的销售额,相反,甚至可能会提高它们的销售额。值得注意的是,如果绿化成本相对较低,这一战略会使支持绿色产品的制造商受益。这些影响突出表明,激励制造商更加关心具有环保意识的消费者,可以作为促进可持续发展倡议的一项可行战略。
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来源期刊
IEEE Transactions on Engineering Management
IEEE Transactions on Engineering Management 管理科学-工程:工业
CiteScore
10.30
自引率
19.00%
发文量
604
审稿时长
5.3 months
期刊介绍: Management of technical functions such as research, development, and engineering in industry, government, university, and other settings. Emphasis is on studies carried on within an organization to help in decision making or policy formation for RD&E.
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