Decoding Clickbait: The Impact of Clickbait Types and Structures on Cognitive and Emotional Responses in Online Interactions.

IF 4.2 2区心理学 Q1 PSYCHOLOGY, SOCIAL Cyberpsychology, behavior and social networking Pub Date : 2024-10-22 DOI:10.1089/cyber.2024.0295

Yikai Wang, Bin Hu, Chaolan Tang, Xian Yang

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Abstract

This study delves into the influence of clickbait types (hyperbole, insinuation, visual rhetoric, and puzzle) and structures (emotion-label and emotion-laden words) on user cognitive and emotional responses in an online environment. Using electroencephalography with 32 internet-experienced participants, we analyzed how these different clickbait configurations affect engagement and processing. Our findings highlight that clickbait types such as hyperbole and visual rhetoric swiftly capture attention and enhance emotional engagement, whereas insinuative and puzzling clickbait demand more cognitive effort and deeper processing. In addition, the structure of emotional words significantly influences user responses; emotion-laden words facilitate quicker cognitive processing and enhance emotional reactions, particularly in contexts involving negative emotions. These insights offer valuable implications for content creators and marketers in strategizing ethical clickbait usage, aiming to balance user engagement with information integrity. This research contributes to a nuanced understanding of the interplay between content presentation and user perception, providing a foundation for future explorations into ethical digital content practices.

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解码点击诱饵：解码点击诱饵：点击诱饵类型和结构对在线互动中认知和情感反应的影响》（The Impact of Clickbait Types and Structures on Cognitive and Emotional Responses in Online Interactions.

本研究深入探讨了点击诱饵类型（夸张、影射、视觉修辞和谜语）和结构（情感标签和情感词）对网络环境中用户认知和情感反应的影响。通过对 32 名有互联网经验的参与者进行脑电图分析，我们分析了这些不同的点击诱饵配置是如何影响参与和处理过程的。我们的研究结果表明，夸张和视觉修辞等点击诱饵类型能迅速吸引注意力并提高情感参与度，而含沙射影和令人费解的点击诱饵则需要更多的认知努力和更深入的处理。此外，情感词的结构也会对用户反应产生重大影响；充满情感的词会促进更快的认知处理并增强情绪反应，尤其是在涉及负面情绪的语境中。这些见解为内容创作者和营销人员制定合乎道德的点击诱饵使用策略提供了有价值的启示，旨在平衡用户参与和信息完整性。这项研究有助于深入理解内容呈现与用户感知之间的相互作用，为今后探索符合道德规范的数字内容实践奠定了基础。

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来源期刊

Cyberpsychology, behavior and social networking PSYCHOLOGY, SOCIAL-

CiteScore

9.60

自引率

3.00%

发文量

123

期刊介绍： Cyberpsychology, Behavior, and Social Networking is a leading peer-reviewed journal that is recognized for its authoritative research on the social, behavioral, and psychological impacts of contemporary social networking practices. The journal covers a wide range of platforms, including Twitter, Facebook, internet gaming, and e-commerce, and examines how these digital environments shape human interaction and societal norms. For over two decades, this journal has been a pioneering voice in the exploration of social networking and virtual reality, establishing itself as an indispensable resource for professionals and academics in the field. It is particularly celebrated for its swift dissemination of findings through rapid communication articles, alongside comprehensive, in-depth studies that delve into the multifaceted effects of interactive technologies on both individual behavior and broader societal trends. The journal's scope encompasses the full spectrum of impacts—highlighting not only the potential benefits but also the challenges that arise as a result of these technologies. By providing a platform for rigorous research and critical discussions, it fosters a deeper understanding of the complex interplay between technology and human behavior.