Self-promotion in entrepreneurship: A driver for proactive adaptation.

IF 9.4 1区 心理学 Q1 MANAGEMENT Journal of Applied Psychology Pub Date : 2024-11-18 DOI:10.1037/apl0001250
Jean-François Harvey
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Abstract

Research in impression management has primarily examined how self-promotion affects one's image, neglecting the potential benefits of feedback on the underlying image that is being impression managed. This study bridges this gap by integrating impression management with social-cognitive theory to explore how self-promotion can enhance feedback from targets, thereby stimulating initiative-taking and proactive adaptation in the actor. Analyzing five-wave monthly survey data from 574 entrepreneurs, I find a positive relationship between self-promotion and experimentation, which positively associates with business-model adaptation. This indirect effect is observed exclusively among entrepreneurs confident in their capabilities, highlighting the critical role of self-efficacy. Furthermore, results from three scenario-based experiments demonstrate that higher levels of self-promotion elicit greater engagement from targets, with responses containing more constructive elements, such as ideas or concerns, thereby supporting my theory. My findings underscore the richer feedback generated from self-promotion, suggesting it plays a critical role in facilitating agentic behavior. This contributes to a more nuanced understanding of self-promotion's impact, proposing new avenues for future studies in impression management and entrepreneurship. (PsycInfo Database Record (c) 2024 APA, all rights reserved).

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创业中的自我推销:主动适应的驱动力。
印象管理方面的研究主要探讨了自我推销如何影响个人形象,而忽视了被印象管理的基本形象的反馈所带来的潜在益处。本研究将印象管理与社会认知理论相结合,探讨自我推销如何增强来自目标的反馈,从而激发行为者的主动性和积极适应性,从而弥补了这一空白。通过对 574 名企业家的五波月度调查数据进行分析,我发现自我推销与实验之间存在正相关关系,而实验与商业模式适应之间存在正相关关系。只有对自己能力有信心的企业家才能观察到这种间接效应,这凸显了自我效能感的关键作用。此外,三个基于情景的实验结果表明,自我推销水平越高,目标的参与度就越高,他们的回应包含更多建设性元素,如想法或担忧,从而支持了我的理论。我的研究结果强调了自我推销所产生的更丰富的反馈,表明它在促进代理行为方面发挥着关键作用。这有助于我们更细致地了解自我推销的影响,为今后的印象管理和创业研究提出了新的途径。(PsycInfo Database Record (c) 2024 APA, 版权所有)。
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来源期刊
CiteScore
17.60
自引率
6.10%
发文量
175
期刊介绍: The Journal of Applied Psychology® focuses on publishing original investigations that contribute new knowledge and understanding to fields of applied psychology (excluding clinical and applied experimental or human factors, which are better suited for other APA journals). The journal primarily considers empirical and theoretical investigations that enhance understanding of cognitive, motivational, affective, and behavioral psychological phenomena in work and organizational settings. These phenomena can occur at individual, group, organizational, or cultural levels, and in various work settings such as business, education, training, health, service, government, or military institutions. The journal welcomes submissions from both public and private sector organizations, for-profit or nonprofit. It publishes several types of articles, including: 1.Rigorously conducted empirical investigations that expand conceptual understanding (original investigations or meta-analyses). 2.Theory development articles and integrative conceptual reviews that synthesize literature and generate new theories on psychological phenomena to stimulate novel research. 3.Rigorously conducted qualitative research on phenomena that are challenging to capture with quantitative methods or require inductive theory building.
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