Shan Wang , Shubhashis Karmakar , Fang Wang , Yanli Pei
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引用次数: 0
Abstract
As consumers navigate through online product reviews, they read and assess individual reviews within a broader context of product information, including product descriptions and preceding reviews. This research incorporates this information context to better understand online review helpfulness. Specifically, it studies the influence of content dissimilarity in online reviews, including topic and lexical dissimilarities compared to product descriptions and preceding reviews, respectively, on their perceived helpfulness to potential customers. An empirical analysis of approximately 1.6 million Amazon reviews reveals that readers prefer online product reviews that align with topics but differ in lexicon from product descriptions and preceding reviews. Moreover, the topic and lexical dissimilarities interact in affecting review helpfulness, and the impact of content dissimilarity varies across reviews for products of differing price levels. This research underscores the significance of assessing information utility within its contextual framework and highlights the importance of evaluating content at both the topical and lexical levels. It offers fresh insights for both scholars and practitioners in understanding and curating beneficial online information.
期刊介绍：
The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.
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