What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app

IF 9 1区心理学 Q1 PSYCHOLOGY, EXPERIMENTAL Computers in Human Behavior Pub Date : 2024-11-13 DOI:10.1016/j.chb.2024.108495

Diem-Trang Vo , Long Van Thang Nguyen , Duy Dang-Pham , Ai-Phuong Hoang

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Abstract

Mobile applications integrated with artificial intelligence play a vital role in engaging users with the services thanks to their ability to perform natural interactions and conduct various tasks. Despite users’ quest for authenticity, limited studies have explored the notion of authenticity of this non-human humanlike touchpoint. Study 1 (n = 331) explores the four dimensions of authenticity in the context of AI-powered service apps. Using regulatory engagement and parasocial interaction theory, study 2 (n = 309) confirms media richness, parent brand attitudes, and co-branding fit as influencing factors of perceived authenticity in the context of AI-powered service apps. The six solutions from fsQCA reveal the different but equally important combinations of media, brand, endorser, and personal factors to achieve a high perception of authenticity. This study contributes to the algorithmic experience literature by extending the idea of “proper means” in the AI-powered context.

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是什么造就了应用程序的真实性？确定人工智能驱动的服务应用程序中感知真实性的先决条件

集成了人工智能的移动应用程序能够进行自然交互和执行各种任务，因此在吸引用户参与服务方面发挥着至关重要的作用。尽管用户追求真实性，但对这种非人类接触点真实性概念的探讨却很有限。研究 1（n = 331）探讨了人工智能驱动的服务应用程序背景下真实性的四个维度。研究 2（n = 309）利用监管参与和寄生社会互动理论，证实了媒体丰富度、母品牌态度和联合品牌契合度是人工智能驱动的服务应用程序感知真实性的影响因素。来自fsQCA的六种解决方案揭示了媒体、品牌、代言人和个人因素的不同但同等重要的组合，以实现高度的真实性感知。本研究将 "适当手段 "的概念扩展到了人工智能驱动的环境中，为算法体验文献做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Computers in Human Behavior Multiple-

CiteScore

19.10

自引率

4.00%

发文量

381

审稿时长

40 days

期刊介绍： Computers in Human Behavior is a scholarly journal that explores the psychological aspects of computer use. It covers original theoretical works, research reports, literature reviews, and software and book reviews. The journal examines both the use of computers in psychology, psychiatry, and related fields, and the psychological impact of computer use on individuals, groups, and society. Articles discuss topics such as professional practice, training, research, human development, learning, cognition, personality, and social interactions. It focuses on human interactions with computers, considering the computer as a medium through which human behaviors are shaped and expressed. Professionals interested in the psychological aspects of computer use will find this journal valuable, even with limited knowledge of computers.