Pub Date : 2024-11-28DOI: 10.1016/j.chb.2024.108517
Peggy M.L. Ng , Jason K.Y. Chan , Kam Kong Lit , Cherry T.Y. Cheung , Mei Mei Lau , Calvin Wan , Ellesmere T.K. Choy
Green purchase behavior has grown significantly to promote sustainable living and minimize the environmental impacts of increasing consumption. There are limited research investigating the impact of green digital interaction influence customers’ pro-environmental practices. Drawing from customer value theory, the objective of the present study is to investigate the mediating role of perceived values in the relationship between green digital interaction and green purchase intention. A total of 308 participants were recruited to complete a survey regarding green purchases in China. Structural equation modelling (SEM) was used, and the findings provided empirical evidence that emotional value is a central concept that mediates the relationship between green digital interaction and other value dimensions. The study provides significant findings for organizations and marketers to implement more effective digital marketing strategies to promote green products.
{"title":"The impact of social media exposure and online peer networks on green purchase behavior","authors":"Peggy M.L. Ng , Jason K.Y. Chan , Kam Kong Lit , Cherry T.Y. Cheung , Mei Mei Lau , Calvin Wan , Ellesmere T.K. Choy","doi":"10.1016/j.chb.2024.108517","DOIUrl":"10.1016/j.chb.2024.108517","url":null,"abstract":"<div><div>Green purchase behavior has grown significantly to promote sustainable living and minimize the environmental impacts of increasing consumption. There are limited research investigating the impact of green digital interaction influence customers’ pro-environmental practices. Drawing from customer value theory, the objective of the present study is to investigate the mediating role of perceived values in the relationship between green digital interaction and green purchase intention. A total of 308 participants were recruited to complete a survey regarding green purchases in China. Structural equation modelling (SEM) was used, and the findings provided empirical evidence that emotional value is a central concept that mediates the relationship between green digital interaction and other value dimensions. The study provides significant findings for organizations and marketers to implement more effective digital marketing strategies to promote green products.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"165 ","pages":"Article 108517"},"PeriodicalIF":9.0,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142748618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.chb.2024.108502
Anna Juliane Heinrich , Maxi Heitmayer , Eva Smith , Yifan Zhang
Whether we are taking a leisurely stroll through the city or rushing about our daily business, our everyday lives are today informed, mediated, and entertained by digital technology. As a consequence, new spatial arrangements are constituted that have been conceptualised as hybrid spaces. They evolve in connection with mobile devices and ubiquitous Internet access and are characterized by an imbrication of the physical environment and digital technology. Although hybrid spaces permeate our everyday life, there is little empirical research on experiences in hybrid spaces. This paper presents a scoping literature review on experiences in hybrid spaces. Based on a synthesising reading of research evidence from 28 empirical studies, three overarching thematic strands were identified: place, mobility, and social interaction. However, the empirical research field appears nascent still and lacks convergent and consolidating approaches, particularly across disciplines. Nevertheless, while digital technologies have so far been associated with processes of domestication and a diminishing importance of places, mobile devices and especially AR applications can draw people outside and foster spatial meaning-making. Hybrid practices change spatial uses and produce new patterns of urban functions at multiple levels. Moreover, hybridisation challenges fundamental notions of ‘place’, as digital augmentation allows for the coexistence of an infinite number of modifications of a place and can encompass past, present and future representations. While what we gain and lose through this development remains an open question, we provide concrete guidance for future research on what and whom to investigate, as well as how to do so.
{"title":"Experiencing hybrid spaces a scoping literature review of empirical studies on human experiences in cyber-physical environments","authors":"Anna Juliane Heinrich , Maxi Heitmayer , Eva Smith , Yifan Zhang","doi":"10.1016/j.chb.2024.108502","DOIUrl":"10.1016/j.chb.2024.108502","url":null,"abstract":"<div><div>Whether we are taking a leisurely stroll through the city or rushing about our daily business, our everyday lives are today informed, mediated, and entertained by digital technology. As a consequence, new spatial arrangements are constituted that have been conceptualised as hybrid spaces. They evolve in connection with mobile devices and ubiquitous Internet access and are characterized by an imbrication of the physical environment and digital technology. Although hybrid spaces permeate our everyday life, there is little empirical research on experiences in hybrid spaces. This paper presents a scoping literature review on experiences in hybrid spaces. Based on a synthesising reading of research evidence from 28 empirical studies, three overarching thematic strands were identified: place, mobility, and social interaction. However, the empirical research field appears nascent still and lacks convergent and consolidating approaches, particularly across disciplines. Nevertheless, while digital technologies have so far been associated with processes of domestication and a diminishing importance of places, mobile devices and especially AR applications can draw people outside and foster spatial meaning-making. Hybrid practices change spatial uses and produce new patterns of urban functions at multiple levels. Moreover, hybridisation challenges fundamental notions of ‘place’, as digital augmentation allows for the coexistence of an infinite number of modifications of a place and can encompass past, present and future representations. While what we gain and lose through this development remains an open question, we provide concrete guidance for future research on what and whom to investigate, as well as how to do so.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108502"},"PeriodicalIF":9.0,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.chb.2024.108506
Shoukui Cui , Yinqiu Zhao , Ruifeng Qie
Previous studies have suggested that intergenerational support can help mitigate the digital divide challenges faced by older adults. Guided by the framework of intergenerational solidarity and conflict, this study investigated the heterogeneity of intergenerational support among older individuals and their relationship with digital media usage patterns. Utilizing data from the China Longitudinal Aging and Social Survey (CLASS), which provides biennial data from 2018 to 2020 on 8703 older adults, the study employs longitudinal methods and latent profile analysis (LPA). The analysis identified five distinct intergenerational support profiles: Well Supported, Lack of Instrumental Support, Slight Lack of Emotional Support, Severe Lack of Emotional Support, and Doubly Disadvantaged. The findings indicate that lacking instrumental and emotional support to varying degrees was associated with lower frequency, constant use, and purposeful use of digital media. Additionally, the socioeconomic and demographic characteristics of both older adults and their adult children were also closely associated with the nature and effectiveness of intergenerational support. This research highlights the importance of understanding diverse intergenerational support profiles and their relationship with digital media engagement. Theoretically, it enriches the understanding of the heterogeneity of intergenerational relationships within the Chinese family context.
{"title":"Who needs What Support? Exploring the relationship between intergenerational support and digital media use among Chinese older adults: A latent profile analysis","authors":"Shoukui Cui , Yinqiu Zhao , Ruifeng Qie","doi":"10.1016/j.chb.2024.108506","DOIUrl":"10.1016/j.chb.2024.108506","url":null,"abstract":"<div><div>Previous studies have suggested that intergenerational support can help mitigate the digital divide challenges faced by older adults. Guided by the framework of intergenerational solidarity and conflict, this study investigated the heterogeneity of intergenerational support among older individuals and their relationship with digital media usage patterns. Utilizing data from the China Longitudinal Aging and Social Survey (CLASS), which provides biennial data from 2018 to 2020 on 8703 older adults, the study employs longitudinal methods and latent profile analysis (LPA). The analysis identified five distinct intergenerational support profiles: Well Supported, Lack of Instrumental Support, Slight Lack of Emotional Support, Severe Lack of Emotional Support, and Doubly Disadvantaged. The findings indicate that lacking instrumental and emotional support to varying degrees was associated with lower frequency, constant use, and purposeful use of digital media. Additionally, the socioeconomic and demographic characteristics of both older adults and their adult children were also closely associated with the nature and effectiveness of intergenerational support. This research highlights the importance of understanding diverse intergenerational support profiles and their relationship with digital media engagement. Theoretically, it enriches the understanding of the heterogeneity of intergenerational relationships within the Chinese family context.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108506"},"PeriodicalIF":9.0,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-22DOI: 10.1016/j.chb.2024.108507
Michael Joseph S. Dino , Kenneth W. Dion , Peter M. Abadir , Chakra Budhathoki , Chien-Ming Huang , William V. Padula , Irvin Ong , Cheryl R. Dennison Himmelfarb , Patricia M. Davidson , Ladda Thiamwong
As an example of health-enhancing physical activities (HEPA), structured physical exercise is valuable in promoting healthy lifestyles among community-dwelling older adults. Technology-driven virtual coaches have the potential to enhance and improve exercise programs, but the preferences of the aging population were not previously explored. This study examined and analyzed the attributes and levels related to the acceptance of virtual coaches among the aging cohort via experience-based conjoint and latent class analysis. Purposively selected respondents (n = 232) from two senior centers in the Philippines completed a conjoint activity followed by a computer-based survey focusing on attributes related to platform, appearance, gender, language, and music. Results revealed the subjects' inclination to a humanlike, feminine, local language-speaking virtual coach projected through a mixed reality platform with a contemporary music background. Additionally, latent class analysis outcomes produced three subgroups based on the pattern of preferences among the technology users. Study outcomes reinforce the importance of human-centered design and multidisciplinary approaches to health technology development.
{"title":"What drives older adults’ acceptance of virtual humans? A conjoint and latent class analysis on virtual exercise coach attributes for a community-based exercise program","authors":"Michael Joseph S. Dino , Kenneth W. Dion , Peter M. Abadir , Chakra Budhathoki , Chien-Ming Huang , William V. Padula , Irvin Ong , Cheryl R. Dennison Himmelfarb , Patricia M. Davidson , Ladda Thiamwong","doi":"10.1016/j.chb.2024.108507","DOIUrl":"10.1016/j.chb.2024.108507","url":null,"abstract":"<div><div>As an example of health-enhancing physical activities (HEPA), structured physical exercise is valuable in promoting healthy lifestyles among community-dwelling older adults. Technology-driven virtual coaches have the potential to enhance and improve exercise programs, but the preferences of the aging population were not previously explored. This study examined and analyzed the attributes and levels related to the acceptance of virtual coaches among the aging cohort via experience-based conjoint and latent class analysis. Purposively selected respondents (<em>n</em> = 232) from two senior centers in the Philippines completed a conjoint activity followed by a computer-based survey focusing on attributes related to platform, appearance, gender, language, and music. Results revealed the subjects' inclination to a humanlike, feminine, local language-speaking virtual coach projected through a mixed reality platform with a contemporary music background. Additionally, latent class analysis outcomes produced three subgroups based on the pattern of preferences among the technology users. Study outcomes reinforce the importance of human-centered design and multidisciplinary approaches to health technology development.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108507"},"PeriodicalIF":9.0,"publicationDate":"2024-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-20DOI: 10.1016/j.chb.2024.108505
Paola Martinez Romero , Rachel Esther Lim , Hyejune Park
This study examines branded virtual worlds (BVWs), where brands utilize gaming and virtual platforms to create immersive experiences. By categorizing BVWs into four distinct types based on levels of brand narrative engagement and social presence, the research investigates how these factors influence consumer responses, including brand immersion and loyalty. The study employed a 2x2 between-subjects experimental design, manipulating brand narrative engagement and social presence, with 186 female U.S. consumers participating in an online experiment. The results showed that both brand narrative engagement and social presence significantly increased brand immersion. Additionally, brand immersion mediated the effect of brand narrative engagement on word-of-mouth and purchase intention. The findings offer theoretical insights into how BVWs affect brand responses and provide valuable guidance for brands seeking to leverage BVWs to enhance customer engagement and foster brand loyalty.
{"title":"Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement","authors":"Paola Martinez Romero , Rachel Esther Lim , Hyejune Park","doi":"10.1016/j.chb.2024.108505","DOIUrl":"10.1016/j.chb.2024.108505","url":null,"abstract":"<div><div>This study examines branded virtual worlds (BVWs), where brands utilize gaming and virtual platforms to create immersive experiences. By categorizing BVWs into four distinct types based on levels of brand narrative engagement and social presence, the research investigates how these factors influence consumer responses, including brand immersion and loyalty. The study employed a 2x2 between-subjects experimental design, manipulating brand narrative engagement and social presence, with 186 female U.S. consumers participating in an online experiment. The results showed that both brand narrative engagement and social presence significantly increased brand immersion. Additionally, brand immersion mediated the effect of brand narrative engagement on word-of-mouth and purchase intention. The findings offer theoretical insights into how BVWs affect brand responses and provide valuable guidance for brands seeking to leverage BVWs to enhance customer engagement and foster brand loyalty.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108505"},"PeriodicalIF":9.0,"publicationDate":"2024-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.chb.2024.108503
Martin Lachmair , Susana Ruiz Fernández , Birgit Brucker , Peter Gerjets
This study delves into the cognitive dynamics of environmental context and viewer interaction with ambivalent NS-propaganda imagery as exhibited at the memorial “Dokumentation Obersalzberg” in the Bavarian Alpes. Employing virtual environments that replicate the exhibition and bunker settings of the site, this study investigates how these different contexts influence the retention of visual details in propaganda images presented within a high immersive virtual reality. It further explores the role of viewer behavior, specifically the act of approaching versus observing from a distance, in the cognitive processing and memory retention of these images.
Our primary findings indicate that the environmental context affects memory retention, with the exhibition context enhancing the retention of pictorial details compared to the bunker context. However, this effect interacts with the viewer's approach behavior, where approaching the images in the bunker context significantly improves retention, but not in the exhibition context. Moreover, these effects are moderated by the viewers' perceptions of Adolf Hitler, as shaped by the propaganda images.
This study contributes to a deeper understanding of how educational strategies at historical sites can be optimized to foster viewer engagement and learning, indicating that both the physical setup of the exhibit and the nature of viewer interaction are crucial in maximizing the educational impact of exhibits dealing with sensitive historical content.
{"title":"Approaching or just observing? The interplay of behavior and environment in the retention of pictorial details of ambivalent Nazi propaganda images","authors":"Martin Lachmair , Susana Ruiz Fernández , Birgit Brucker , Peter Gerjets","doi":"10.1016/j.chb.2024.108503","DOIUrl":"10.1016/j.chb.2024.108503","url":null,"abstract":"<div><div>This study delves into the cognitive dynamics of environmental context and viewer interaction with ambivalent NS-propaganda imagery as exhibited at the memorial “Dokumentation Obersalzberg” in the Bavarian Alpes. Employing virtual environments that replicate the exhibition and bunker settings of the site, this study investigates how these different contexts influence the retention of visual details in propaganda images presented within a high immersive virtual reality. It further explores the role of viewer behavior, specifically the act of approaching versus observing from a distance, in the cognitive processing and memory retention of these images.</div><div>Our primary findings indicate that the environmental context affects memory retention, with the exhibition context enhancing the retention of pictorial details compared to the bunker context. However, this effect interacts with the viewer's approach behavior, where approaching the images in the bunker context significantly improves retention, but not in the exhibition context. Moreover, these effects are moderated by the viewers' perceptions of Adolf Hitler, as shaped by the propaganda images.</div><div>This study contributes to a deeper understanding of how educational strategies at historical sites can be optimized to foster viewer engagement and learning, indicating that both the physical setup of the exhibit and the nature of viewer interaction are crucial in maximizing the educational impact of exhibits dealing with sensitive historical content.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108503"},"PeriodicalIF":9.0,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-19DOI: 10.1016/j.chb.2024.108504
Ionut Dorin Stanciu , Nicolae Nistor
Although journal articles dominate visibility and recognition in scholarly output, doctoral theses or capstones represent a significant, yet often overlooked, component of university research. This study takes a learning analytics perspective to explore the relationship between university rankings and the theoretical frameworks used in doctoral capstones within the education field, an area largely underexamined in prior research. Using the 2023 Academic Ranking of World Universities (ARWU) for education, a dataset of 9770 doctoral capstone abstracts, and a curated list of 59 learning theories, we investigated theory prevalence relative to university ranking. Employing machine learning to calculate cosine similarity between capstones and learning theories, followed by multivariate ANOVA, we identified statistically significant differences in theory usage across ranking groups. These findings suggest that theoretical choices in capstones may contribute to the external evaluations underpinning university rankings, offering insights for aligning doctoral programs with ranking criteria. However, this study's limitations, mainly its correlational nature and the U.S.-exclusive dataset, suggest the need for further research on interdisciplinarity and theory clustering across global institutions. The study makes headway in the empirical investigation into how theoretical frameworks of doctoral research may be related to university rankings, and its findings pertain to the management of educational and psychological research at doctoral level by means of learning analytics.
{"title":"Doctoral capstone theories as indicators of university rankings: Insights from a machine learning approach","authors":"Ionut Dorin Stanciu , Nicolae Nistor","doi":"10.1016/j.chb.2024.108504","DOIUrl":"10.1016/j.chb.2024.108504","url":null,"abstract":"<div><div>Although journal articles dominate visibility and recognition in scholarly output, doctoral theses or capstones represent a significant, yet often overlooked, component of university research. This study takes a learning analytics perspective to explore the relationship between university rankings and the theoretical frameworks used in doctoral capstones within the education field, an area largely underexamined in prior research. Using the 2023 Academic Ranking of World Universities (ARWU) for education, a dataset of 9770 doctoral capstone abstracts, and a curated list of 59 learning theories, we investigated theory prevalence relative to university ranking. Employing machine learning to calculate cosine similarity between capstones and learning theories, followed by multivariate ANOVA, we identified statistically significant differences in theory usage across ranking groups. These findings suggest that theoretical choices in capstones may contribute to the external evaluations underpinning university rankings, offering insights for aligning doctoral programs with ranking criteria. However, this study's limitations, mainly its correlational nature and the U.S.-exclusive dataset, suggest the need for further research on interdisciplinarity and theory clustering across global institutions. The study makes headway in the empirical investigation into how theoretical frameworks of doctoral research may be related to university rankings, and its findings pertain to the management of educational and psychological research at doctoral level by means of learning analytics.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108504"},"PeriodicalIF":9.0,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-15DOI: 10.1016/j.chb.2024.108501
Jingyi Yuan , Xixian Peng , Yichen Liu , Qiuzhen Wang
With improved language ability, social chatbots are capable of forming close relationships with users and empowering various fields. This is particularly true for psychotherapy, where users' self-disclosure is crucial for human-chatbot relationship building and chatbot service provision. Although attention has been given to the role of various anthropomorphic cues in social chatbots, the effects of avatar presentation style and avatar gaze direction on users' self-disclosure have not been well studied. We conducted two experiments to examine how avatar presentation style (profile style vs. background style) can influence users' self-disclosure, and whether the avatar's gaze direction (direct vs. averted) can moderate this relationship. The results reveal that the background-style (vs. profile-style) presentation inhibits users' self-disclosure by decreasing private self-awareness. This relationship is reversed when the avatar is equipped with an averted gaze. Our results suggest that avatar presentation and nonverbal cues should be carefully considered in chatbot interface design to facilitate users' self-disclosure. Implications and applications are discussed.
{"title":"“Don't look at me!”: The role of avatars' presentation style and gaze direction in social chatbot design","authors":"Jingyi Yuan , Xixian Peng , Yichen Liu , Qiuzhen Wang","doi":"10.1016/j.chb.2024.108501","DOIUrl":"10.1016/j.chb.2024.108501","url":null,"abstract":"<div><div>With improved language ability, social chatbots are capable of forming close relationships with users and empowering various fields. This is particularly true for psychotherapy, where users' self-disclosure is crucial for human-chatbot relationship building and chatbot service provision. Although attention has been given to the role of various anthropomorphic cues in social chatbots, the effects of avatar presentation style and avatar gaze direction on users' self-disclosure have not been well studied. We conducted two experiments to examine how avatar presentation style (profile style vs. background style) can influence users' self-disclosure, and whether the avatar's gaze direction (direct vs. averted) can moderate this relationship. The results reveal that the background-style (vs. profile-style) presentation inhibits users' self-disclosure by decreasing private self-awareness. This relationship is reversed when the avatar is equipped with an averted gaze. Our results suggest that avatar presentation and nonverbal cues should be carefully considered in chatbot interface design to facilitate users' self-disclosure. Implications and applications are discussed.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108501"},"PeriodicalIF":9.0,"publicationDate":"2024-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-14DOI: 10.1016/j.chb.2024.108497
Pedro Aceves, Cassandra R. Chambers
Online ratings for products and services pervade society. Research on the wisdom-of-the-crowd phenomenon suggests that the average of individuals' ratings should reflect true underlying quality. Online platforms that collect ratings, however, often do so while displaying the crowd's average rating, creating the potential for social influence. This is problematic because the wisdom-of-the-crowd effect relies on the aggregation of independent evaluative judgments. How can platforms limit social influence bias and enhance crowd wisdom? We argue that the structure of the rating scales used to record individual evaluations can alter the degree of social influence bias in online rating platforms. Through an analysis of rating websites with over 4.4 million ratings from over 60,000 evaluators and an online experiment (200 participants), we show that by varying the rating scales that record individual evaluations, platforms can decrease the presence of social influence, better maintaining the independent judgments that are necessary for unbiased crowd wisdom. Understanding how to limit social influence bias in online ratings stands to improve quality judgments across large swaths of economic and social life.
{"title":"Inconsistent rating scales decrease social influence bias and enhance crowd wisdom","authors":"Pedro Aceves, Cassandra R. Chambers","doi":"10.1016/j.chb.2024.108497","DOIUrl":"10.1016/j.chb.2024.108497","url":null,"abstract":"<div><div>Online ratings for products and services pervade society. Research on the wisdom-of-the-crowd phenomenon suggests that the average of individuals' ratings should reflect true underlying quality. Online platforms that collect ratings, however, often do so while displaying the crowd's average rating, creating the potential for social influence. This is problematic because the wisdom-of-the-crowd effect relies on the aggregation of independent evaluative judgments. How can platforms limit social influence bias and enhance crowd wisdom? We argue that the structure of the rating scales used to record individual evaluations can alter the degree of social influence bias in online rating platforms. Through an analysis of rating websites with over 4.4 million ratings from over 60,000 evaluators and an online experiment (200 participants), we show that by varying the rating scales that record individual evaluations, platforms can decrease the presence of social influence, better maintaining the independent judgments that are necessary for unbiased crowd wisdom. Understanding how to limit social influence bias in online ratings stands to improve quality judgments across large swaths of economic and social life.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"164 ","pages":"Article 108497"},"PeriodicalIF":9.0,"publicationDate":"2024-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142745951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-11-13DOI: 10.1016/j.chb.2024.108495
Diem-Trang Vo , Long Van Thang Nguyen , Duy Dang-Pham , Ai-Phuong Hoang
Mobile applications integrated with artificial intelligence play a vital role in engaging users with the services thanks to their ability to perform natural interactions and conduct various tasks. Despite users’ quest for authenticity, limited studies have explored the notion of authenticity of this non-human humanlike touchpoint. Study 1 (n = 331) explores the four dimensions of authenticity in the context of AI-powered service apps. Using regulatory engagement and parasocial interaction theory, study 2 (n = 309) confirms media richness, parent brand attitudes, and co-branding fit as influencing factors of perceived authenticity in the context of AI-powered service apps. The six solutions from fsQCA reveal the different but equally important combinations of media, brand, endorser, and personal factors to achieve a high perception of authenticity. This study contributes to the algorithmic experience literature by extending the idea of “proper means” in the AI-powered context.
{"title":"What makes an app authentic? Determining antecedents of perceived authenticity in an AI-powered service app","authors":"Diem-Trang Vo , Long Van Thang Nguyen , Duy Dang-Pham , Ai-Phuong Hoang","doi":"10.1016/j.chb.2024.108495","DOIUrl":"10.1016/j.chb.2024.108495","url":null,"abstract":"<div><div>Mobile applications integrated with artificial intelligence play a vital role in engaging users with the services thanks to their ability to perform natural interactions and conduct various tasks. Despite users’ quest for authenticity, limited studies have explored the notion of authenticity of this non-human humanlike touchpoint. Study 1 (n = 331) explores the four dimensions of authenticity in the context of AI-powered service apps. Using regulatory engagement and parasocial interaction theory, study 2 (n = 309) confirms media richness, parent brand attitudes, and co-branding fit as influencing factors of perceived authenticity in the context of AI-powered service apps. The six solutions from fsQCA reveal the different but equally important combinations of media, brand, endorser, and personal factors to achieve a high perception of authenticity. This study contributes to the algorithmic experience literature by extending the idea of “proper means” in the AI-powered context.</div></div>","PeriodicalId":48471,"journal":{"name":"Computers in Human Behavior","volume":"163 ","pages":"Article 108495"},"PeriodicalIF":9.0,"publicationDate":"2024-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142656852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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