Antecedents and consequences of social robots adoption for SMEs - Reimaging emerging technologies in the context of the new normal

Abstract

The study offers a holistic framework for examining the use of social robots in SMEs and subsequently investigates both its drivers as well as implications. The research builds on the Technology-Organization-Environment (TOE) framework using a mixed-methodological approach of surveys, interviews and focus groups to investigate which factors drive small entrepreneurship in adopting social robots with their subsequent impact on business performance. The findings highlight the role of factors that mediate adoption decisions alongside technological compatibility and organizational readiness, which result in operational efficiencies, financial performance improvements and sustainable business practices. We interpret these findings to provide strategic advice for SME managers on the adoption of social robots, that illustrates planning and considering internal and external dynamics are critical with a view to successful integration. This study enriches the body of scholarly research by offering an insight into technology acceptation in SMEs with a specific focus on social robots, and therefore this research has theoretical & managerial contributions.