{"title":"Spiritual practice as tourism experience: An application of cultural transmission theory","authors":"Rajesh Nautiyal , Julia N. Albrecht , Anna Carr","doi":"10.1016/j.annals.2024.103866","DOIUrl":null,"url":null,"abstract":"<div><div>This conceptual paper examines the transformation of yoga, an ancient spiritual and cultural practice, into cultural tourism experiences. Applying cultural transmission theory and the learning concept therein, it presents a revised perspective of yoga tourism. The paper elucidates three key aspects: a) the transmission of yoga in an environmental (both physical and social) entity, b) the incorporation of yoga as a learning process within the framework of cultural transmission theory, and c) the redefining of the diverse learning processes of yoga into cultural products, services, and experiences. In addressing these points, this paper explores the effect of consumerism in yoga tourism, integral to its complex contemporary manifestation.</div></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":"110 ","pages":"Article 103866"},"PeriodicalIF":10.4000,"publicationDate":"2024-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324001439","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This conceptual paper examines the transformation of yoga, an ancient spiritual and cultural practice, into cultural tourism experiences. Applying cultural transmission theory and the learning concept therein, it presents a revised perspective of yoga tourism. The paper elucidates three key aspects: a) the transmission of yoga in an environmental (both physical and social) entity, b) the incorporation of yoga as a learning process within the framework of cultural transmission theory, and c) the redefining of the diverse learning processes of yoga into cultural products, services, and experiences. In addressing these points, this paper explores the effect of consumerism in yoga tourism, integral to its complex contemporary manifestation.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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