Wenchao Du , Xitong Guo , Tianshi Wu , Wu Liu , Doug Vogel
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引用次数: 0
Abstract
As an emerging service mode in online health communities (OHCs), services provided by a team of medical professionals can provide more effective consultation services than individual professionals working in isolation, thus better meeting patients’ needs. However, little is known about the impact of team services on individual services in the OHC context. Based on signaling theory and the trust model, this study examines the effects of online medical team participation on physicians’ individual online service performance. We analyze a panel dataset from 4,509 physicians in 2,663 medical teams on a leading physician-driven OHC in China. The results indicate (1) the positive effect of physicians’ integrity and outstanding ability within the team, (2) the curvilinear effect of physicians’ benevolence during team service consultations, and (3) the moderating role of physicians’ background similarity and team size. Our results contribute to the literature on signaling theory and offer insights for practitioners and academicians.
期刊介绍：
Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge.
Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.
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