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From efficiency to equity: A multi-user paradigm in mobile route optimization 从效率到公平:移动路线优化中的多用户范例
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101459
Pengzhan Guo , Keli Xiao
This study addresses the challenge of optimizing vehicle mobility in urban environments, which is significant for the advancement of smart city initiatives and spatial data analysis. We introduce a novel mobile recommendation system designed for multi-user scenarios, aiming to achieve a balance between effectiveness and fairness. The system prioritizes maximizing the profitability of vehicle service providers while ensuring an equitable distribution of recommended routes among users. Our approach features a redefined objective function that integrates a fairness criterion alongside path quality optimization. We further propose PSA-DLMA (Parallel Simulated Annealing with Deep Learning-Guided Move Adaptation), a stochastic path search method that leverages deep learning to guide move and strategy selection, alongside a dynamic termination mechanism and a parallel processing strategy. We validate our methodology using recent yellow taxi data from New York City and its surroundings, conducting comprehensive experiments to assess the performance of the system. The results demonstrate the superiority of PSA-DLMA over existing state-of-the-art solutions, offering significant contributions to improving urban vehicle mobility within the smart city framework.
本研究解决了优化城市环境中车辆移动性的难题,这对推进智慧城市计划和空间数据分析意义重大。我们介绍了一种为多用户场景设计的新型移动推荐系统,旨在实现有效性和公平性之间的平衡。该系统优先考虑车辆服务提供商的利润最大化,同时确保推荐路线在用户之间的公平分配。我们的方法采用了重新定义的目标函数,将公平性标准与路径质量优化相结合。我们进一步提出了 PSA-DLMA(深度学习指导移动适应的并行模拟退火),这是一种随机路径搜索方法,利用深度学习指导移动和策略选择,同时还采用了动态终止机制和并行处理策略。我们利用纽约市及其周边地区最近的黄色出租车数据验证了我们的方法,并进行了全面的实验来评估系统的性能。结果表明,PSA-DLMA 优于现有的先进解决方案,为改善智慧城市框架内的城市车辆流动性做出了重大贡献。
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引用次数: 0
Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design 恰到好处的感觉 "的主观可变性:社交媒体广告设计的有效性
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101466
Ya Wang , Shuilong Wu , Jiajun Zhao , Yongna Yuan
With the rapid advancement of AI and algorithmic technologies, social media platforms have gained the ability to identify consumer personality traits. However, developing compelling advertising strategies for individuals with different self-construals remains challenging. Based on construal level theory, this research investigates the interactions between shot scale, advertising appeals, and self-construal on social media. The results of the four empirical studies indicated that independent individuals prefer advertisements with long-shot images and desirability appeals. In contrast, interdependent individuals favor advertisements with close-up images and feasibility appeals. Furthermore, the findings reveal that long-shot images match with desirability appeals or close-up images paired with feasibility appeals significantly increase the click-through rate and foster more positive advertising attitudes. The above findings are central to the feeling right during information processing, which plays a crucial role in advertising acceptance. Therefore, this research constructs a new framework for personalized advertisement design in social media and offers a practical guide for businesses seeking to optimize their advertising strategies.
随着人工智能和算法技术的飞速发展,社交媒体平台已经具备了识别消费者个性特征的能力。然而,针对不同自我构架的个体制定有吸引力的广告策略仍具有挑战性。基于构念水平理论,本研究探讨了社交媒体上的拍摄尺度、广告诉求和自我构念之间的相互作用。四项实证研究的结果表明,独立个体更喜欢长镜头图片和欲望诉求的广告。相比之下,相互依存的个体更喜欢特写图片和可行性诉求的广告。此外,研究结果还显示,长镜头图片与可取性诉求相匹配,或特写图片与可行性诉求相匹配,都能显著提高广告的点击率,培养更积极的广告态度。上述发现的核心是信息处理过程中的正确感觉,这对广告接受度起着至关重要的作用。因此,本研究构建了社交媒体个性化广告设计的新框架,为企业优化广告策略提供了实用指南。
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引用次数: 0
Antecedents of users’ switching intention to Central Bank Digital Currency: A push-pull-mooring model perspective 用户转向央行数字货币意向的前因:推拉移动模型视角
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101467
Chen Sha , Tong Che , Tingjie Xu , Zi Yang
Since 2020, the People’s Bank of China has promoted the pilot work on e-CNY payment, but it has not been widely used and popularized. The public still prefers third-party payment as the main payment method. In the incumbent literature, most studies on e-CNY payment focus on the macro perspective and less on users. Based on grounded theory and the push–pull-mooring framework, we investigate users’ intention to switch from third-party payment to e-CNY payment, and identify fee cost, system function overload, convenience, trust, inertia, and external influence as core factors. The theoretical model and research hypotheses are validated using structural equation modeling approach. Results show that system function overload, convenience, trust, and external influence significantly facilitate switching intention, whereas inertia negatively impedes switching intention. The findings of this study enrich the literature on e-CNY and serve as a reference for the promotion of central bank digital currencies around the world.
2020 年以来,中国人民银行推进了电子人民币支付试点工作,但并未得到广泛应用和普及。公众仍倾向于将第三方支付作为主要的支付方式。在现有文献中,关于电子人民币支付的研究大多侧重于宏观视角,对用户的研究较少。基于基础理论和推拉移动框架,我们研究了用户从第三方支付转向电子人民币支付的意向,并将费用成本、系统功能过载、便利性、信任、惰性和外部影响确定为核心因素。采用结构方程模型法验证了理论模型和研究假设。结果表明,系统功能超载、便利性、信任和外部影响显著促进了转换意向,而惰性则消极地阻碍了转换意向。本研究的结论丰富了有关电子人民币的文献,为在全球推广央行数字货币提供了参考。
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引用次数: 0
Unveiling the forces driving expert activity: The impact of information environment and peer behavior on expert reviewer engagement behavior 揭示专家活动的驱动力:信息环境和同行行为对专家审稿人参与行为的影响
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101463
Zhaoyang Yu , Zili Zhang , Yunzhijun Yu , Ziqiong Zhang
Online platform engagement with customers, especially those with high expertise, is crucial for companies. As these expert customer reviews directly impact a company’s brand image and sales volume, an understanding of expert reviewer engagement behavior (EREB) is critical for companies’ marketplace success. This study explores the factors that influence EREB from two key situational cues: those from the company’s information environment and from peer expert behavior. Data from 144,634 Yelp reviewers and 5,080 restaurants were analyzed. The results reveal that companies with higher aggregate ratings are more likely to encourage EREB. The impact of overall and peer expert rating inconsistency on EREB varies: Overall rating inconsistency has a positive effect, while inconsistency among expert peers has a negative effect. Additionally, EREB exhibits herding and differentiation patterns in response to changes in peer expert engagement density. This results in a U-shaped relationship between EREB and peer expert engagement density, moderated by aggregate rating, overall rating inconsistency, and peer expert rating inconsistency. This study provides practical insights for marketers looking to engage expert customers and expands on the literature on expert customer engagement behavior.
在线平台上的客户参与,尤其是那些具有较高专业知识的客户参与,对公司来说至关重要。由于这些专家客户评论直接影响公司的品牌形象和销售量,因此了解专家评论者的参与行为(EREB)对公司的市场成功至关重要。本研究从两个关键情境线索出发,探讨了影响EREB的因素:来自公司信息环境的线索和来自同行专家行为的线索。研究分析了来自 144,634 位 Yelp 评论者和 5,080 家餐厅的数据。结果显示,综合评分较高的公司更有可能鼓励EREB。总体评分和同行专家评分不一致对EREB的影响各不相同:总体评级不一致会产生积极影响,而同行专家评级不一致则会产生消极影响。此外,随着同行专家参与密度的变化,EREB 呈现出羊群和分化模式。这导致了EREB 与同行专家参与密度之间的 U 型关系,并受到总体评级、总体评级不一致和同行专家评级不一致的调节。这项研究为希望吸引专家客户的营销人员提供了实用的见解,并扩展了有关专家客户参与行为的文献。
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引用次数: 0
Gamification on digital platform: A meta-analysis of affordance on behavior from value perspective 数字平台上的游戏化:从价值角度对行为承受能力的元分析
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101465
Furong Jia , Xueqi Bao , Jie Yu
Gamification has become a widely applied technique in the digital platform sector. Despite prior research exploring gamification in various contexts from different angles, an integrated empirical study has yet to draw cohesive conclusions from these findings. This study, utilizing data from 34 papers (N = 35,856), has developed a meta-analytic framework comprised of 17 paths. Through this framework, we have identified immersion, achievement, and social as core gamification affordance constructs, as well as functional value, emotional value, and social value as perceived value constructs, and we have also designated user behavior as the outcome, utilizing the stimulus-organism-response (SOR) framework. The research results indicate that emotional value has a profound effect on behavior, with context, platform, and country moderating to the gamification mechanism. This study has significant implications for the further advancement of gamification in the digital platform.
游戏化已成为数字平台领域广泛应用的一种技术。尽管此前已有研究从不同角度探讨了游戏化在不同背景下的应用,但综合实证研究尚未从这些研究结果中得出一致的结论。本研究利用 34 篇论文(N = 35856)的数据,建立了一个由 17 条路径组成的元分析框架。通过这一框架,我们将沉浸感、成就感和社交感确定为游戏化的核心承受力构建,将功能价值、情感价值和社交价值确定为感知价值构建,并利用刺激-组织-反应(SOR)框架将用户行为指定为结果。研究结果表明,情感价值对用户行为有深远影响,而情境、平台和国家对游戏化机制有调节作用。这项研究对于在数字平台上进一步推进游戏化具有重要意义。
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引用次数: 0
Consumer private data collection strategies for AI-enabled products 针对人工智能产品的消费者私人数据收集策略
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101460
Zhaojun Yang , Yinmeng Li , Jun Sun , Xu Hu , Yali Zhang
The increasing use of artificial intelligence (AI) to enhance products and services has enabled personalized offerings and smarter functionalities through the analysis of consumer data. However, privacy concerns present significant challenges to the effective utilization and commercialization of AI-enabled products. To address these concerns, firms must carefully navigate consumer data privacy and develop appropriate data collection strategies to support future product intelligence, particularly with AI technologies like ChatGPT. This study examines two primary data collection approaches: the uniform policy strategy and the option menu strategy. A mathematical model is constructed to assess these strategies, considering factors such as information externalities and heterogeneous consumer privacy concerns. By comparing firm profits, consumer surplus, and social welfare under both strategies, the study finds that the option menu strategy becomes optimal when there are considerable differences in privacy concerns across consumer groups or when even smaller differences exist, but consumers place a high value on personalized services. These insights offer guidance to firms and policymakers in formulating appropriate data collection strategies for AI-enabled products.
越来越多地使用人工智能(AI)来提升产品和服务,通过对消费者数据的分析,实现了个性化产品和更智能的功能。然而,隐私问题给人工智能产品的有效利用和商业化带来了巨大挑战。为了解决这些问题,企业必须谨慎处理消费者数据隐私,并制定适当的数据收集策略,以支持未来的产品智能化,尤其是像 ChatGPT 这样的人工智能技术。本研究探讨了两种主要的数据收集方法:统一政策策略和选项菜单策略。考虑到信息外部性和消费者对隐私的异质性关注等因素,我们构建了一个数学模型来评估这些策略。通过比较两种策略下的企业利润、消费者盈余和社会福利,研究发现,当不同消费者群体对隐私的关注存在很大差异,或者差异较小,但消费者非常重视个性化服务时,选项菜单策略成为最优策略。这些见解为企业和政策制定者为人工智能产品制定适当的数据收集策略提供了指导。
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引用次数: 0
The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community 医生品牌定位对诊断配药连续性和跨省医疗流动的影响:来自在线中医社区的证据
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101462
Weiyi Qin, Hong Wu, Sihan Wan
Given the dilemma of inheriting and protecting Traditional Chinese Medicine (TCM), online personal branding can be an effective solution for TCM physicians to promote themselves and provide patients with better choices. However, there is a lack of understanding of the antecedents and consequences of TCM physicians’ brand value on online traditional Chinese medicine community (OTCMC). This paper empirically investigates the influences of physician brand positioning on brand value and added value, and examines the moderating effects of service quality and TCM regional disparity. Our results show that physicians on OTCMC could increase their brand value and added value by improving professional level, service price, and integration degree of four diagnostic methods. Moreover, service quality and TCM regional disparity positively moderate these effects. Our research contributes to the OTCMC literature and provides practical implications for TCM physicians to create brand value in online environment.
在中医药传承与保护两难的情况下,网络个人品牌可以成为中医师宣传自己、为患者提供更好选择的有效解决方案。然而,人们对中医师品牌价值对在线中医社区(OTCMC)的前因和后果缺乏了解。本文实证研究了医生品牌定位对品牌价值和附加值的影响,并考察了服务质量和中医地区差异的调节作用。结果表明,OTCMC 上的医生可以通过提高专业水平、服务价格和四种诊断方法的整合程度来增加其品牌价值和附加值。此外,服务质量和中医地区差异对这些效应有正向调节作用。我们的研究为 OTCMC 文献做出了贡献,并为中医师在网络环境中创造品牌价值提供了实践意义。
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引用次数: 0
Who should provide a trade-in service under the online agency-selling mode? 谁应在网上代理销售模式下提供以旧换新服务?
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101454
Xigang Yuan , Zujun Ma , Xiaoqing Zhang , Dalin Zhang
In real world practice, trade-in programs are offered by either a manufacturer or an e-commerce platform. Parties that offer a trade-in service are faced with a trade-off between trade-in rebates and the residual income. By adopting the game theory, this paper explored the selection of trade-in provider with respect to a manufacturer and an e-commerce platform. The results show that in some cases, all trade-in models generated higher manufacturing costs than models with no trade-in program. However, in other cases, not all trade-in models can cope with manufacturing costs that are higher than those associated with models that have no trade-in program. Furthermore, both above two firms will offer the trade-ins when profits which they have obtained satisfied a certain condition. We also identified an interesting phenomenon whereby the manufacturer decided whether it wanted to delegate the trade-ins to the e-commerce platform or provide it jointly. The e-commerce platform can decide whether it wants to accept the delegation or jointly offer it. This study also obtain that trade-in models makes customers get more surplus and can produce greater environmental benefits. Moreover, both the customer surplus and the environmental benefits in delegated trade-in model is the same that in jointly trade-in model.
在现实世界中,以旧换新计划由制造商或电子商务平台提供。提供以旧换新服务的各方都面临着以旧换新返利和剩余收入之间的权衡。通过采用博弈论,本文探讨了制造商和电子商务平台对以旧换新提供商的选择问题。结果显示,在某些情况下,所有以旧换新机型的制造成本都高于没有以旧换新计划的机型。但在另一些情况下,并非所有以旧换新模式都能承受比没有以旧换新计划的模式更高的制造成本。此外,上述两家公司都会在获得的利润满足一定条件时提供以旧换新。我们还发现了一个有趣的现象,即制造商决定是将以旧换新委托给电子商务平台,还是共同提供以旧换新。电子商务平台可以决定是接受委托还是共同提供。本研究还得出,以旧换新模式能使客户获得更多剩余,并能产生更大的环境效益。此外,委托以旧换新模式下的顾客盈余和环境效益与联合以旧换新模式下的相同。
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引用次数: 0
Sustaining superior visibility within digital platforms through inside and outside competitive action repertoires 通过内部和外部的竞争行动,在数字平台上保持卓越的知名度
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101456
Joaquin Rodriguez , Gabriele Piccoli
Although often credited with leveling the competitive playing field, platforms pose novel challenges for millions of complementors within their ecosystems. This study explores the tactics complementors use to maintain superior visibility on these platforms. Building on competitive repertoire theory, we conceptualize two categories of competitive actions that capture the dual environmental complexity faced by complementors: inside and outside competitive moves. We assemble a unique dataset from a leading food delivery platform in Europe, providing a comprehensive view of complementors’ competitive repertoires and visibility over ten months. We find that complementors’ inside competitive repertoires with high volume and complexity are associated with sustained superior visibility. However, we also find that complementors whose competitive repertoires diverge from those of their competitors are more likely to exit the superior visibility strata. Additionally, we identify outside action repertoires as a second pathway to differentiation, built on complementors’ idiosyncratic resources and less dependent on platform architecture and rules.
虽然平台经常被认为是公平竞争的场所,但也给其生态系统中的数百万补充者带来了新的挑战。本研究探讨了补充者为在这些平台上保持卓越可见度而使用的策略。在竞争剧目理论的基础上,我们提出了两类竞争行动的概念,以捕捉补充者所面临的双重环境复杂性:内部和外部竞争行动。我们从欧洲一家领先的食品配送平台收集了一个独特的数据集,提供了补充者在十个月内的竞争剧目和知名度的全面视角。我们发现,补充者的内部竞争剧目数量多、复杂程度高,与持续的卓越知名度有关。但是,我们也发现,如果补充者的竞争剧目与其竞争对手的竞争剧目不一致,那么他们就更有可能退出卓越的知名度层。此外,我们还发现外部行动剧目是实现差异化的第二条途径,它建立在补充者的特殊资源之上,对平台架构和规则的依赖性较低。
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引用次数: 0
Home is best: Review source and cross-border online shopping 家是最好的:审查来源和跨境网上购物
IF 5.9 3区 管理学 Q1 BUSINESS Pub Date : 2024-11-01 DOI: 10.1016/j.elerap.2024.101457
Chao Fang , Shuzhong Ma
Electronic word of mouth (eWOM) has attracted considerable research interest in the past two decades. This paper revisits the impact of eWOM in the context of international business. Using review data scraped from AliExpress, a cross-border e-commerce platform, we show that the impact of online reviews is related to the identity of reviewers. Consumers are most affected by reviews from their home country, followed by reviews from neighboring countries, while they are not affected by reviews from strangers. This confirms the existence of home bias in the consumption of review information. In addition, the bias is more profound among consumers from countries with higher levels of uncertainty avoidance and trust. Our study is among the first to investigate eWOM in digitized international business. By discovering and reporting how consumers react to reviews with different identities, we offer actionable implications for digital platforms to improve the effectiveness of online reviews.
过去二十年来,电子口碑(eWOM)引起了相当大的研究兴趣。本文以国际商务为背景,重新审视了电子口碑的影响。通过使用从跨境电子商务平台阿里速卖通(AliExpress)上获取的评论数据,我们发现在线评论的影响与评论者的身份有关。来自本国的评论对消费者的影响最大,其次是来自邻国的评论,而来自陌生人的评论则对消费者没有影响。这证实了在评论信息消费中存在着本国偏见。此外,来自不确定性规避程度和信任程度较高的国家的消费者的偏见更为严重。我们的研究是首次对数字化国际商业中的电子口碑进行研究。通过发现和报告消费者如何对不同身份的评论做出反应,我们为数字平台提高在线评论的有效性提供了可操作的启示。
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引用次数: 0
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Electronic Commerce Research and Applications
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