CEO identity and media perception: The influence on family firms’ brand importance

IF 9.5 1区管理学 Q1 BUSINESS Journal of Family Business Strategy Pub Date : 2024-11-28 DOI:10.1016/j.jfbs.2024.100646

Carlotta Benedetti , Paola Rovelli , Andrea Fronzetti Colladon , Alfredo De Massis , Kurt Matzler

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Abstract

This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.

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CEO认同与媒体认知：对家族企业品牌重要性的影响

本研究扩展了先前对家族企业领导力的研究，探讨了CEO身份（即家族CEO与非家族CEO）在媒体感知家族企业品牌的方式（即品牌重要性）中的作用。根据认可理论，我们认为CEO身份会影响媒体对家族企业及其品牌的认知，从而影响这些外部利益相关者产生的品牌重要性程度。此外，我们提出控制企业的家族世代可能会影响CEO身份与品牌重要性之间的关系。采用文本挖掘和社会网络分析技术，我们使用语义品牌得分来衡量媒体对家族企业品牌的重要性。我们对63家意大利家族企业和52,555篇关于这些企业的新闻报道的样本分析表明，非家族CEO的存在与品牌重要性之间存在显著的正相关关系；然而，这种关系被家族企业一代负向调节。

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来源期刊

Journal of Family Business Strategy Multiple-

CiteScore

11.40

自引率

19.40%

发文量

期刊介绍： The Journal of Family Business Strategy takes an international perspective, providing a platform for research that advances our understanding of family businesses. Welcoming submissions across various dimensions, the journal explores the intricate interplay between family dynamics and business operations, contributing new insights to this specialized field.

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