Carlotta Benedetti , Paola Rovelli , Andrea Fronzetti Colladon , Alfredo De Massis , Kurt Matzler
{"title":"CEO identity and media perception: The influence on family firms’ brand importance","authors":"Carlotta Benedetti , Paola Rovelli , Andrea Fronzetti Colladon , Alfredo De Massis , Kurt Matzler","doi":"10.1016/j.jfbs.2024.100646","DOIUrl":null,"url":null,"abstract":"<div><div>This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.</div></div>","PeriodicalId":47661,"journal":{"name":"Journal of Family Business Strategy","volume":"16 1","pages":"Article 100646"},"PeriodicalIF":9.5000,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Family Business Strategy","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S187785852400041X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study expands upon previous research on family firm leadership by exploring the role of CEO identity – i.e., family vs. nonfamily CEO – concerning the way media perceive the brand of the family firm– i.e., brand importance. Drawing on endorsement theory, we suggest that CEO identity influences media perception of the family firm and its brand, thereby affecting the extent of brand importance generated by these external stakeholders. Additionally, we propose that the generation of the family controlling the firm may influence the relationship between CEO identity and brand importance. Employing text mining and social network analysis techniques, we use the Semantic Brand Score to measure the importance that media place on family firm brands. Our analysis of a sample of 63 Italian family firms and 52,555 news articles published about these firms shows a positive and significant relation between the presence of a nonfamily CEO and brand importance; nevertheless, this relation is negatively moderated by the family firm generation.
期刊介绍：
The Journal of Family Business Strategy takes an international perspective, providing a platform for research that advances our understanding of family businesses. Welcoming submissions across various dimensions, the journal explores the intricate interplay between family dynamics and business operations, contributing new insights to this specialized field.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
