People, Platforms, and Places: The Conditional Effects of Psychological Distances on Livestream Viewership

IF 3 2区 社会学 Q2 COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS Social Science Computer Review Pub Date : 2024-12-02 DOI:10.1177/08944393241305780
Zhang Hao Goh, Minzheng Hou, Edson C. Tandoc
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Abstract

Reducing the social distance between livestreamers and viewers is known to enhance viewership as well as generate desirable psychosocial and economic outcomes. However, apart from the social dimension, scholars have not explored other distance dimensions that may induce the same benefits. Leveraging the construal level theory, the current study explicates the concept of distance in the form of three different perceived psychological distance dimensions (i.e., perceived response latency, heterophily, and spatialization) to examine how it can induce viewership in the context of livestreaming. A survey conducted in Singapore ( n = 401) found that the effect of perceived heterophily affecting viewership in livestream was moderated by viewers’ chronic construal tendencies, demonstrating a construal fit. The current study provides insights into how chronic differences in viewers’ construal can influence viewership.
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人、平台和地点:心理距离对直播收视率的条件影响
众所周知,减少直播者和观众之间的社会距离可以提高收视率,并产生理想的社会心理和经济结果。然而,除了社会维度,学者们还没有探索其他可能产生同样利益的距离维度。利用解释水平理论,本研究以三个不同的感知心理距离维度(即感知反应延迟、异质性和空间化)的形式解释了距离的概念,以研究它如何在直播背景下诱导观看。在新加坡进行的一项调查(n = 401)发现,感知异质性对直播收视率的影响被观众的慢性解释倾向所缓和,表现出一种解释契合。目前的研究提供了关于观众解释的长期差异如何影响收视率的见解。
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来源期刊
Social Science Computer Review
Social Science Computer Review 社会科学-计算机:跨学科应用
CiteScore
9.00
自引率
4.90%
发文量
95
审稿时长
>12 weeks
期刊介绍: Unique Scope Social Science Computer Review is an interdisciplinary journal covering social science instructional and research applications of computing, as well as societal impacts of informational technology. Topics included: artificial intelligence, business, computational social science theory, computer-assisted survey research, computer-based qualitative analysis, computer simulation, economic modeling, electronic modeling, electronic publishing, geographic information systems, instrumentation and research tools, public administration, social impacts of computing and telecommunications, software evaluation, world-wide web resources for social scientists. Interdisciplinary Nature Because the Uses and impacts of computing are interdisciplinary, so is Social Science Computer Review. The journal is of direct relevance to scholars and scientists in a wide variety of disciplines. In its pages you''ll find work in the following areas: sociology, anthropology, political science, economics, psychology, computer literacy, computer applications, and methodology.
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