Investigating the geography of thought across 11 countries: Cross-cultural differences in analytic and holistic cognitive styles using simple perceptual tasks and reaction time modeling.

Abstract

This article investigates cross-cultural differences in analytic/holistic cognitive styles among participants from 11 countries: Armenia, Australia, Brazil, Bulgaria, Czechia, Germany, Ghana, Philippines, Slovakia, Taiwan, and Türkiye. Using a preregistered design, 993 university students were assessed with three perceptual tasks based on Navon's hierarchical figures and Gottschaldt's embedded figures. Analytic and holistic cognitive styles were estimated using reaction time modeling, specifically a Bayesian four-parameter shifted Wald distribution and a hierarchical linear ballistic accumulator model. The results revealed notable cross-cultural variations in cognitive styles, though these differences did not align with predictions from analytic/holistic cognitive style theory. Countries traditionally characterized as more holistic or analytic did not consistently show the expected cognitive style patterns. Multilevel modeling examined the influence of country-level variables, such as Hofstede's and Schwartz's cultural dimensions. While some dimensions, like individualism and long-term orientation, were associated with both analytic and holistic thinking, many cultural predictors had no significant impact on cognitive styles. Additionally, exploratory latent profile analysis assessed cognitive metastyles, such as flexibility and rigidity, but the findings do not support the presence of a rigidity metastyle. No profiles exhibited a strong preference for one cognitive dimension while showing a low preference for the other. These findings challenge the straightforward application of analytic/holistic theory across diverse cultural contexts and suggest a need for reevaluation of its generalizability. (PsycInfo Database Record (c) 2024 APA, all rights reserved).