Dealing with travel influencers: Opportunity or threat?

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES Tourism Management Pub Date : 2024-12-13 DOI:10.1016/j.tourman.2024.105112
Achilleas Boukis, Delphine Caruelle, Lloyd Harris
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引用次数: 0

Abstract

This work offers a firm perspective on the travel influencer (TI) literature by investigating how employees evaluate TI threat-framed requests. Drawing on three experimental studies with employees in the hotel industry, we provide insights into how they process and respond to different forms of TI requests. Study 1 shows that employees are less likely to accept the TI's request for collaboration when this request is framed as a threat (vs. an opportunity) but are more likely to experience a negative emotional state from dealing with this request. Study 2 replicates these effects in a high-knowledge decision-making context. Study 3 shows that TIs' perceived power impacts employees' willingness to accept the TI's request for collaboration and moderates how employees experience different request framings in their affective evaluations. Our findings contribute to the developing TI literature and provide insights on how TIs should adapt their communication style to initiate partnerships with hotels.
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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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