{"title":"Exploring the Cognitive, Affective, and Conative Factors of Bystander Intervention to Improve Protective Measures During Health Emergencies.","authors":"Ilwoo Ju, Eylül Yel, Hwanseok Song","doi":"10.1080/10410236.2024.2442560","DOIUrl":null,"url":null,"abstract":"<p><p>This study examines the factors shaping individuals' reactions to health-protective norm violations through the lens of cognitive accessibility, the risk-as-feelings hypothesis, and the tripartite decision-making framework. By surveying 1,426 U.S. college students, we found that frequent exposure to health information in the media is associated with an increased tendency to adopt health-protective measures and support bystander intervention (upstanding) intentions. From a theoretical perspective, the results underscore the significant impact of the conative (behavioral) dimension on bystander intervention intention, alongside contributions from the affective and cognitive dimensions. Health communication practitioners should plan frequency-enhancing media strategies to effectively reach their target audience. Well-targeted and repeated exposure to vaccine information may help address health norm violations by correcting deviant behaviors.</p>","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-11"},"PeriodicalIF":3.0000,"publicationDate":"2024-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10410236.2024.2442560","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines the factors shaping individuals' reactions to health-protective norm violations through the lens of cognitive accessibility, the risk-as-feelings hypothesis, and the tripartite decision-making framework. By surveying 1,426 U.S. college students, we found that frequent exposure to health information in the media is associated with an increased tendency to adopt health-protective measures and support bystander intervention (upstanding) intentions. From a theoretical perspective, the results underscore the significant impact of the conative (behavioral) dimension on bystander intervention intention, alongside contributions from the affective and cognitive dimensions. Health communication practitioners should plan frequency-enhancing media strategies to effectively reach their target audience. Well-targeted and repeated exposure to vaccine information may help address health norm violations by correcting deviant behaviors.
期刊介绍：
As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.
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