{"title":"How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform?","authors":"Chunhong Li, Lingfei Deng, Qiaoqiao Deng, Rob Law","doi":"10.1016/j.tmp.2024.101336","DOIUrl":null,"url":null,"abstract":"Resource sharing, which is a common online platform merger or cooperation phenomenon, involves the sharing of online reviews and managerial responses (MRs) originating from competing platforms on a focal platform. However, how reviews and MRs marked as originating from different channels can sway the booking intention of consumers on the focal platform remains unknown. By considering consumer and host sides in the context of a two-sided accommodation-sharing market, our study addresses related issues by conducting econometric analysis and online experiments. Results show that subsequent consumers on a focal platform will tend to book a property with reviews and MRs marked as originating from the focal platform, instead of other competing channels. This study discusses the underlying mechanisms, namely, consumer trust and consumer-perceived host loyalty, by using source credibility theory. This study extends research on data resource sharing and provides valuable practical insights to platform managers and hosts.","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":"48 1","pages":""},"PeriodicalIF":7.3000,"publicationDate":"2024-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1016/j.tmp.2024.101336","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Resource sharing, which is a common online platform merger or cooperation phenomenon, involves the sharing of online reviews and managerial responses (MRs) originating from competing platforms on a focal platform. However, how reviews and MRs marked as originating from different channels can sway the booking intention of consumers on the focal platform remains unknown. By considering consumer and host sides in the context of a two-sided accommodation-sharing market, our study addresses related issues by conducting econometric analysis and online experiments. Results show that subsequent consumers on a focal platform will tend to book a property with reviews and MRs marked as originating from the focal platform, instead of other competing channels. This study discusses the underlying mechanisms, namely, consumer trust and consumer-perceived host loyalty, by using source credibility theory. This study extends research on data resource sharing and provides valuable practical insights to platform managers and hosts.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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