Push-Pull Motivators and Perceived Health Care Quality on Remote Health Management Intentions-Evidence From the Indian Internet Population.

Abstract

Background and objectives: Hospitals offered remote health care services to enable seamless and safe execution of health care operations during the pandemic while ensuring all stakeholders' quality of life and well-being. We explore various push and pull motivational factors that can influence customers' intentions to adopt remote health care services. We also examine the mediating role of perceived health care quality in light of their hedonic experience during the pandemic.

Methods: We develop our conceptual framework based on push-pull motivational theory and investigate remote health management intentions. We carried out a case study in a multispecialty hospital in India. We collected data from 482 internet users who accessed their remote services during the pandemic, and we performed statistical analysis.

Results: Our findings show the push and pull motivators significantly influencing internet populations' remote health management intentions. The results also highlight the mediation of perceived health care quality between push factors and remote health management intentions.

Conclusions: The push-pull motivators significantly regulate remote health care intentions among the internet population. Technologists and researchers must address these factors while introducing future remote services to widen adoption. This is one of the pioneering studies investigating people's remote health care intentions post-pandemic.