Peripheral creator labor: Navigating regional marginalization and resistance in social media entertainment

IF 4.5 1区 文学 Q1 COMMUNICATION New Media & Society Pub Date : 2025-01-02 DOI:10.1177/14614448241308520
Errol Salamon
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Abstract

This article examines how social media creators in the United Kingdom navigate regional labor dynamics in small urban cities and towns and their perceptions of potential resistance strategies. Grounded in a creator workers’ inquiry and thematic analysis of in-depth interviews with creators ( N = 53), it expands the notion of peripheral creator labor. It reveals how digital factors and historically entrenched regional disparities exacerbate the global platform precarity experienced by different types of peripheral creators and the relative privilege of peripheral English-language Western-based creators. The study introduces the concepts of regional monetization precarity and localized production space and networking precarity to capture the unique challenges creators face in small urban cities and their shared strategic resistance strategies to effect change, combining professional support and unionization. This study contributes to theoretical understandings of creator labor by challenging a binary notion of “center-periphery” relations and a homogeneous Western user experience in creator economies.
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周边创造者劳动:在社交媒体娱乐中导航区域边缘化和抵抗
本文研究了英国的社交媒体创作者如何在小城市和城镇中驾驭区域劳动力动态,以及他们对潜在抵抗策略的看法。基于对创造者的探究和对创造者深度访谈的专题分析(N = 53),它扩展了外围创造者劳动的概念。它揭示了数字因素和历史上根深蒂固的地区差异如何加剧了不同类型的边缘创作者所经历的全球平台不稳定性,以及以英语为基础的边缘西方创作者的相对特权。本研究引入了区域货币化不稳定性、本地化生产空间和网络不稳定性的概念,以捕捉小城市创造者面临的独特挑战,以及他们共同的战略抵抗策略,以实现变革,结合专业支持和工会化。本研究通过挑战创造者经济中“中心-边缘”关系的二元概念和同质的西方用户体验,有助于对创造者劳动的理论理解。
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来源期刊
New Media & Society
New Media & Society COMMUNICATION-
CiteScore
12.70
自引率
8.00%
发文量
274
期刊介绍: New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.
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