{"title":"Divergent Routes of Health Infotainment in Changing Public Health Attitudes: A GPT-2 Analysis of Users' Responses to Health Infotainment.","authors":"Cong Wang, Han Wang, Zheng Yang, Suya Ding","doi":"10.1080/10810730.2024.2448492","DOIUrl":null,"url":null,"abstract":"<p><p>Infotainment is an effective and widely used way of spreading health information. However, the specific mechanism of its effects remains unclear. This study analyzed 215,020 user comments under a popular health animation - the <i>Cells at Work</i> - on Bilibili.com, using the GPT-2 method. The analysis found that when faced with such an infotainment health communication text, audiences' subsequent expressions of health attitudes and related changes were limited, indicating that the effectiveness of infotainment as a means of health communication should not be overestimated. Audiences have different reactions to the health information and entertainment parts of such infotainment. The effect of health information in arousing changes in audiences' health attitudes is lower than that of the entertainment. This indicates that we need to reconsider the balance between the health information and entertainment parts involved.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-11"},"PeriodicalIF":3.1000,"publicationDate":"2025-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10810730.2024.2448492","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Infotainment is an effective and widely used way of spreading health information. However, the specific mechanism of its effects remains unclear. This study analyzed 215,020 user comments under a popular health animation - the Cells at Work - on Bilibili.com, using the GPT-2 method. The analysis found that when faced with such an infotainment health communication text, audiences' subsequent expressions of health attitudes and related changes were limited, indicating that the effectiveness of infotainment as a means of health communication should not be overestimated. Audiences have different reactions to the health information and entertainment parts of such infotainment. The effect of health information in arousing changes in audiences' health attitudes is lower than that of the entertainment. This indicates that we need to reconsider the balance between the health information and entertainment parts involved.
期刊介绍：
Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.
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