{"title":"Communicating biodiversity research on YouTube: An experimental comparison of scientists and third-party presenters.","authors":"Selina A Ruzi, Adrian A Smith, Nicole M Lee","doi":"10.1177/09636625241300646","DOIUrl":null,"url":null,"abstract":"<p><p>Online videos are a popular medium for science communication. These videos can be presented from many perspectives, including scientists sharing their own work or a third-party presenting research findings. A mixed between- and within-subjects experiment (<i>n</i> = 620) was conducted in the United States to assess the impact of narrative perspective on the communication objectives of increasing knowledge, changing perceptions, and influencing behavior related to bee diversity. Results indicate that watching a video presented by a scientist was associated with higher levels of perceived competence and a higher likelihood to mention a person or persons when recalling the video. However, we did not find significant effects of narrative perspective on knowledge gain and behavioral intentions to help support bee diversity.</p>","PeriodicalId":48094,"journal":{"name":"Public Understanding of Science","volume":" ","pages":"9636625241300646"},"PeriodicalIF":3.5000,"publicationDate":"2025-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Understanding of Science","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/09636625241300646","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Online videos are a popular medium for science communication. These videos can be presented from many perspectives, including scientists sharing their own work or a third-party presenting research findings. A mixed between- and within-subjects experiment (n = 620) was conducted in the United States to assess the impact of narrative perspective on the communication objectives of increasing knowledge, changing perceptions, and influencing behavior related to bee diversity. Results indicate that watching a video presented by a scientist was associated with higher levels of perceived competence and a higher likelihood to mention a person or persons when recalling the video. However, we did not find significant effects of narrative perspective on knowledge gain and behavioral intentions to help support bee diversity.
期刊介绍：
Public Understanding of Science is a fully peer reviewed international journal covering all aspects of the inter-relationships between science (including technology and medicine) and the public. Public Understanding of Science is the only journal to cover all aspects of the inter-relationships between science (including technology and medicine) and the public. Topics Covered Include... ·surveys of public understanding and attitudes towards science and technology ·perceptions of science ·popular representations of science ·scientific and para-scientific belief systems ·science in schools
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