Enhancing the general public knowledge of antimicrobial resistance (AMR) in Africa: a video-based Brief Educational Resource Review.

IF 3.7 Q2 INFECTIOUS DISEASES JAC-Antimicrobial Resistance Pub Date : 2025-01-29 eCollection Date: 2025-02-01 DOI:10.1093/jacamr/dlaf005

Jimmy Nkaiwuatei, Hafeez Hamza, Samar Akbi, Ngoni Muzondo

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Abstract

Background: The ability of microorganisms to resist antimicrobial medicines is called antimicrobial resistance (AMR). AMR awareness among the general public may be increased via a variety of approaches including the use of social media campaigns, traditional media, influencer outreach storytelling, community theatre, interactive games and quizzes and art and music. This analysis aims to evaluate YouTube videos to educate the general public about AMR.

Methods: A content analysis was performed on the AMR educational videos that were retrieved from YouTube using the following keyword phrases: 'what is antimicrobial resistance', 'causes of antimicrobial resistance' and 'prevention of antimicrobial resistance'.

Results: A total of 74 AMR educational videos were identified and analysed based on predefined selection criteria. Subsequently, three online videos that met the inclusion criteria were selected and analysed.

Conclusions: The analysed AMR educational videos were easily accessible and comprehensible, and serve as valuable resources for promoting AMR awareness and education among the general population.

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