Enhancing the general public knowledge of antimicrobial resistance (AMR) in Africa: a video-based Brief Educational Resource Review.

IF 3.3 Q2 INFECTIOUS DISEASES JAC-Antimicrobial Resistance Pub Date : 2025-01-29 eCollection Date: 2025-02-01 DOI:10.1093/jacamr/dlaf005

Jimmy Nkaiwuatei, Hafeez Hamza, Samar Akbi, Ngoni Muzondo

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Abstract

Background: The ability of microorganisms to resist antimicrobial medicines is called antimicrobial resistance (AMR). AMR awareness among the general public may be increased via a variety of approaches including the use of social media campaigns, traditional media, influencer outreach storytelling, community theatre, interactive games and quizzes and art and music. This analysis aims to evaluate YouTube videos to educate the general public about AMR.

Methods: A content analysis was performed on the AMR educational videos that were retrieved from YouTube using the following keyword phrases: 'what is antimicrobial resistance', 'causes of antimicrobial resistance' and 'prevention of antimicrobial resistance'.

Results: A total of 74 AMR educational videos were identified and analysed based on predefined selection criteria. Subsequently, three online videos that met the inclusion criteria were selected and analysed.

Conclusions: The analysed AMR educational videos were easily accessible and comprehensible, and serve as valuable resources for promoting AMR awareness and education among the general population.

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加强公众对非洲抗菌素耐药性（AMR）的一般认识：基于视频的简要教育资源审查。

背景：微生物对抗菌药物的耐药性被称为抗菌素耐药性（AMR）。可以通过各种方法提高公众对抗菌素耐药性的认识，包括使用社交媒体活动、传统媒体、影响者外展讲故事、社区戏剧、互动游戏和测验以及艺术和音乐。本分析旨在评估YouTube上的视频，以教育公众有关抗菌素耐药性。方法：以“什么是耐药性”、“耐药性的原因”和“耐药性的预防”为关键词，对从YouTube上检索到的AMR教育视频进行内容分析。结果：根据预先设定的选择标准，对74部AMR教育视频进行了识别和分析。随后，选取三个符合纳入标准的网络视频进行分析。结论：所分析的抗菌素耐药性教育视频易于获取和理解，是提高普通人群抗菌素耐药性意识和教育的宝贵资源。

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