Digitizing a Travel Health Resource: Lessons Learned From Implementing a User Experience Framework to Improve a Travel Health Website.

IF 1.6 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Health Promotion Practice Pub Date : 2025-01-30 DOI:10.1177/15248399241305394

Suraj Arshanapally

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Abstract

User experience (UX) is a key element in the design of effective public health websites. The Centers for Disease Control and Prevention (CDC) Yellow Book, a key travel health resource published by the U.S. CDC, adapted its print publication into a free companion website in the late 1990s to increase the resource's online reach and allow for more frequent updates of content. This process did not adopt a digital-first approach, leading to UX gaps such as barriers to finding relevant content, poor visual appeal, and inaccessibility on mobile devices. On May 10, 2023, the CDC Travelers' Health Branch implemented a UX update for the CDC Yellow Book 2024 website to improve the website's overall structure, content, and functionalities. This meant that the previous CDC Yellow Book 2020 website was replaced with the updated CDC Yellow Book 2024 website. Website metrics from Adobe Analytics were collected to show the outcomes of these updates. The CDC Yellow Book 2024 website received 5,726,545 page views for the year following the UX update, which was a 46% increase in web traffic compared to the CDC Yellow Book 2020 website the year prior to the update. In addition, there were 2,375,995 users who returned to the CDC Yellow Book 2024 website seven or more days after their first visit. This case study provides an overview of how the UX framework was used for the CDC Yellow Book 2024 website, which includes describing the lessons learned to inform future digitization efforts for health promotion tools.

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用户体验 (UX) 是设计有效公共卫生网站的关键因素。疾病控制和预防中心（CDC）的《黄皮书》是美国疾病控制和预防中心（CDC）出版的重要旅行健康资源，该中心在 20 世纪 90 年代末将其印刷出版物改编为免费的配套网站，以扩大资源的在线覆盖范围，并允许更频繁地更新内容。这一过程没有采用数字优先的方法，导致用户体验方面的缺陷，如查找相关内容的障碍、视觉吸引力差以及移动设备无法访问等。2023 年 5 月 10 日，疾病预防控制中心旅行者健康处对疾病预防控制中心黄皮书 2024 网站进行了用户体验更新，以改进网站的整体结构、内容和功能。这意味着之前的《中国疾病预防控制中心黄皮书 2020》网站被更新后的《中国疾病预防控制中心黄皮书 2024》网站所取代。我们收集了 Adobe Analytics 的网站指标，以显示这些更新的成果。在用户体验更新后的一年里，《中国疾病预防控制中心黄皮书 2024》网站的页面访问量达到 5,726,545 次，与更新前一年的《中国疾病预防控制中心黄皮书 2020》网站相比，网络流量增加了 46%。此外，有 2,375,995 名用户在首次访问疾病预防控制中心黄皮书 2024 网站 7 天或更长时间后再次访问了该网站。本案例研究概述了如何在疾病预防控制中心黄皮书 2024 网站中使用用户体验框架，其中包括描述所吸取的经验教训，以便为今后的健康促进工具数字化工作提供参考。

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来源期刊

Health Promotion Practice PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

3.80

自引率

5.30%

发文量

126

期刊介绍： Health Promotion Practice (HPP) publishes authoritative articles devoted to the practical application of health promotion and education. It publishes information of strategic importance to a broad base of professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. The journal"s editorial board is committed to focusing on the applications of health promotion and public health education interventions, programs and best practice strategies in various settings, including but not limited to, community, health care, worksite, educational, and international settings. Additionally, the journal focuses on the development and application of public policy conducive to the promotion of health and prevention of disease.