It is very traditional, you must try it! The role of traditional breakfast in family-run hotels

IF 8.3 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Hospitality Management Pub Date : 2025-05-01 Epub Date: 2025-01-29 DOI:10.1016/j.ijhm.2025.104120

Giuseppe Vecchietti , Shynar Dyussembayeva , Giampaolo Viglia , Olga Untilov , Mona Nassar

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Abstract

This work examines how the type of breakfast offered by a family-run hotel affects guests' decisions to stay. Grounded in the construal level theory, we hypothesize that offering a traditional, local breakfast, compared to a continental one, increases the likelihood of guests staying, especially among leisure travelers in a family run hotel. A field experiment (n = 146) and an online study (n = 300) test this hypothesis by exposing guests to different breakfast conditions. The findings confirm that traditional, local breakfast increases the number of guests who stay for breakfast, with a stronger effect for tourist travelers. Perceived authenticity mediates this relationship. The paper contributes to understanding consumer decision-making in hospitality and offers practical implications for revenue management, suggesting that providing traditional, local breakfast can increase hotel profits.

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它很传统，你一定要尝尝！传统早餐在家庭经营酒店中的作用

这项工作考察了家庭经营酒店提供的早餐类型如何影响客人的住宿决定。在解释层次理论的基础上，我们假设提供传统的、当地的早餐，与大陆式早餐相比，会增加客人留下来的可能性，尤其是在家庭经营的酒店中，休闲旅行者。现场实验（n = 146）和在线研究（n = 300）通过让客人接触不同的早餐条件来验证这一假设。研究结果证实，传统的当地早餐增加了留下来吃早餐的客人数量，对游客的影响更大。感知真实性调节了这种关系。这篇论文有助于理解酒店业消费者的决策，并为收入管理提供了实际意义，表明提供传统的、当地的早餐可以增加酒店的利润。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.