The infinite scroll … exploring the motivations and individual differences in binge-watching behavior on porn tube sites

Social sciences & humanities open Pub Date : 2025-01-01 Epub Date: 2025-01-10 DOI:10.1016/j.ssaho.2025.101279

Shilpa Kalyan , Devadas Menon , Saravanan Velakutty Mariyappan

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Abstract

What are the motivations for binge-watching porn tube sites? To what extent do sensation seeking and the need for cognition have moderating effects? This study investigates these pertinent questions through the theoretical framework of uses and gratification. The Study delves into five motivations for binge-watching behaviour: Excitement seeking, Diversion, Fantasy, Arousal, and Habitual pastime. The Online Survey conducted across 380 participants in India highlights the significance of these motivations in driving individuals to engage in extensive viewing of adult content on tube sites. Through moderation and regression analysis, the study establishes the causal relationship between individual differences marked by personality traits like sensation seeking and the need for cognition in positively influencing and intensifying binge-watching behaviour. This study, essentially, presents a comprehensive investigation into the motivations behind binge-watching porn tube sites in the Indian demographic framework. It emphasises the interaction between individual differences and the driving forces behind this media consumption behaviour.

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无止境的卷轴……探索在色情网站上疯狂观看行为的动机和个体差异

疯狂观看色情视频网站的动机是什么？感觉寻求和认知需求在多大程度上有调节作用？本研究通过使用与满足的理论框架来探讨这些相关问题。该研究深入研究了刷屏行为的五种动机：寻求刺激、转移注意力、幻想、兴奋和习惯性消遣。这项在线调查在印度对380名参与者进行了调查，强调了这些动机在驱使个人在管道网站上大量观看成人内容方面的重要性。本研究通过调节和回归分析，确立了以感觉寻求等人格特征为标志的个体差异与认知需求在积极影响和强化刷剧行为中的因果关系。这项研究，本质上，提出了一个全面的调查背后的动机，看色情网站在印度人口结构框架。它强调个体差异与这种媒体消费行为背后的驱动力之间的相互作用。

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