Minhee Choi , Baobao Song , Yani Zhao , Lauren Tortella
{"title":"Comparison study of PR curriculum and PR job posts","authors":"Minhee Choi , Baobao Song , Yani Zhao , Lauren Tortella","doi":"10.1016/j.pubrev.2024.102535","DOIUrl":null,"url":null,"abstract":"<div><div>This study undertakes a comprehensive examination by comparing requirements outlined in entry-level PR job postings with the curricula of 83 undergraduate programs accredited by ACEJMC. Although the comparative analysis underscores the consistent alignment of PR education with industry expectations, some discrepancies in degree requirements and required skills and abilities are found. By employing a natural language processing approach, this study not only investigates current industry needs in terms of human resources but also provides practical implications for PR education.</div></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"51 1","pages":"Article 102535"},"PeriodicalIF":3.4000,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124001140","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/12/27 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
This study undertakes a comprehensive examination by comparing requirements outlined in entry-level PR job postings with the curricula of 83 undergraduate programs accredited by ACEJMC. Although the comparative analysis underscores the consistent alignment of PR education with industry expectations, some discrepancies in degree requirements and required skills and abilities are found. By employing a natural language processing approach, this study not only investigates current industry needs in terms of human resources but also provides practical implications for PR education.
期刊介绍：
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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