João M. Lopes, Sofia Gomes, João J. Ferreira, Luís Ferreira
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引用次数: 0
Abstract
Despite numerous studies on digital tools in tourism and hospitality, few quantitative investigations use an integrated set of these tools to enhance business success. This study examines the impact of digital tools on hospitality business performance, using data from 234 SMEs in Portugal's accommodation sector. Findings show that integrating tourist accommodation into business groups positively influences digital tool adoption. Higher investment in business digitalisation also positively affects tool adoption and overall performance. The most valued digital tools by Portuguese SMEs include updated websites, social networks, online store/reservation systems, and digital marketing. This study provides valuable insights for tourism marketers and business managers to enhance SMEs' competitiveness in the hospitality sector.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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