Correction to “From Corporate Artification to Artification in the Third Sector”

IF 1.4 Q3 BUSINESS Journal of Philanthropy and Marketing Pub Date : 2025-01-15 DOI:10.1002/nvsm.70004
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Abstract

Turrini, A., M. Massi, and C. Piancatelli. 2024. “From Corporate Artification to Artification in the Third Sector.” Journal of Philanthropy and Marketing 29, no. 4: e1881. https://doi.org/10.1002/nvsm.1881.

In paragraph 4 of the “Articles in the Special Issue” section, the text “In the fourth article (Ostillio and Carù), the authors argue that brands can change market perceptions and associations through strategic collaborations with art.” was incorrect. This should have read: “In the fourth article (Cito and Veronesi), the authors argue that brands can change market perceptions and associations through strategic collaborations with art.”

We apologize for this error.

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更正“从企业造假到第三部门造假”
图里尼,A. M.马西和C.皮安卡特利。2024。从企业造作到第三部门的造作慈善与营销杂志,第29期。4: e1881。https://doi.org/10.1002/nvsm.1881.In“特刊文章”部分第4段,文本“在第四篇文章(Ostillio和Carù)中,作者认为品牌可以通过与艺术的战略合作来改变市场观念和联想。是不正确的。这应该是:“在第四篇文章(Cito和Veronesi)中,作者认为,品牌可以通过与艺术的战略合作来改变市场观念和联想。”我们为这个错误道歉。
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