Journal of Philanthropy and Marketing最新文献

This article investigates the diverse artification strategies used by luxury fashion brands to strengthen their connection with the art world and emphasises how these strategies infuse objects, practices, and brands with artistic value. Using a theoretical framework, the research classifies the Altagamma and Comité Colbert brands into distinct clusters representing various stages of the artification process, from early exploration to full integration of artistic practices. The study analyses the ways in which these stages reflect the brands’ historical evolution and strategic investments in artification, particularly in response to market threats. Between 2019 and 2024, 81.25% of the 39 brands examined in this study engaged in at least one artistic activity, such as artist collaborations, art installations or incorporating artistic elements into collections. This study offers new insights by expanding the understanding of artification and classifying underexplored connections between luxury brands, artists and non-profit cultural institutions. It reveals how brands, despite differing approaches, recognise artification as a key strategy in enhancing identity and positioning in the luxury market.

Artification refers to the process by which objects, practices, or entities not traditionally considered art are transformed into socially accepted art forms. A common example is graffiti, which was once regarded as vandalism but has since evolved into a recognized and celebrated form of art, but organizations and brands can also engage in artification strategies. This special issue of the Journal of Philanthropy and Marketing explores the concept of artification, with a particular focus on its application within the third sector. The six papers in this issue examine how artification fosters creativity, innovation, and social impact in non-profits. Through case studies and empirical research, the issue demonstrates how third-sector organizations, such as arts and culture institutions, charities, and foundations, can leverage artification not only to support the arts but also to enhance their legitimacy, build stronger community relationships, and increase credibility with stakeholders. The special issue examines studies on artification in both non-profit organizations and corporate initiatives, emphasizing how art fosters social sustainability through creative partnerships. Collectively, these papers underscore the transformative potential of artification in the third sector, offering valuable insights for non-profits seeking to integrate art into their strategic initiatives and enhance their social impact.

This research tests the Construal-Level Theory of Psychological Distance in a three-dimensional context via a bequest fundraising telephone campaign. We experimentally primed temporal distance (i.e., 10 vs. 50 years) and social distance (i.e., donors' family and friends vs. benefits for wider society) before people answered a bequest-related question. We then observed how matching and mismatching between these two dimensions impacted decisions differently depending on whether people engaged in a lower-level thinking task (i.e., recalling whether they have left a bequest to a charity) or a higher-level thinking task (i.e., considering whether they might leave a bequest in the future). Our findings contribute to the existing Construal-Level Theory and nonprofit research by testing the unique combination of a three-dimensional construal situation. Learning from this research can be applied to the design of innovative bequest fundraising procedures as well as innovative procedures to promote other voluntary decisions in the future.

When brands transgress, consumers often react by hating them and sometimes forgiving them. Charity brands transgress, too, including serious transgressions of a sexual nature or against children. Charity brands contribute greatly to the economy, but differ from for-profit brands in their nature and do transgress; yet whether charity brands are hated and forgiven similarly to for-profit brands has not been researched adequately. Our study aimed to build a framework that demonstrates the antecedents of charity brand hate, the emotions associated with different types of charity brand hate and the behavioural consequences of charity brand hate, including brand forgiveness. We adopted a qualitative approach that involved collecting data from 26 semi-structured interviews and analysing it thematically. The findings of this study advance the current understanding of brand hate and brand forgiveness by identifying the emotional outcome (feeling of suspicion and hurt) and behavioural outcomes (distancing from charity brands and practising financial punishment) associated with charity brand transgressions. In the long term, interviewees display the intention to reconnect with charity brands and to forgive transgressing charity brands due to the benevolence associated with them. Therefore, we also contribute to the brand forgiveness literature by highlighting the nature of the forgiveness (forgiving is given to the charity brands, not the individual employees responsible) and the steps consumers take to forgive the charity brands (step one when charity brands fix their wrongdoing, and step two when charity brands continue helping people in need). Finally, we identified that brand switching (switching to donating to new charity brands offering similar support and help) is the behaviour consequence when charity brands are not forgiven.

Increasing rates of obesity are affecting many countries around the world, including developing regions such as Indonesia. One of the factors contributing to obesity is a lack of food security, which involves a lack of control over when food will be available. Food insecurity is linked to low self-efficacy and can lead consumers to overeat high-energy-density foods and drinks when available. This research empirically tested the relationships between people's intention to diet and exercise with the locus of control and general and specific health self-efficacy resulting from the lack of food security in Indonesia, employing a mixed-methods approach comprising a qualitative approach in Study 1 (n = 23) and a quantitative approach in Study 2 (n = 1494). The results indicate that study participants were struggling to maintain healthy diets and lifestyles and attempted various strategies to compensate for their poor diets. Moreover, the results suggest that food insecurity negatively influences individuals' self-efficacy, subsequently influencing people's intention to exercise and eat healthily. Our findings carry important policy implications for developing economies. Governments should ensure the availability of nutritious food for their populations, especially for the poor. Predictable, nutritionally sound foods are essential to prevent overeating high-energy-density foods. We recommend that governments develop mixed downstream and midstream approaches, such as mentoring programs, to develop self-efficacy and address obesity.

This article on raising wealthy children to be philanthropic is prompted by the £5.5Tn wealth transfer predicted to take place in the United Kingdom over the coming decades. The impending wealth transfer presents an unprecedented income opportunity for a charity sector faced with increasing societal needs and declining statutory income. Drawing on the premise that engaging children in philanthropic activities can lead to higher participation levels in adulthood, this paper examines how children from wealthy households engage with philanthropy at home and school. A mixed-methods approach involving research with and not on children is used to explore what kind of philanthropic citizen these children are becoming. Two surveys, five focus groups, and four interviews were used to generate insights from 222 ‘financially secure’ 9 to 11-year-old children, 113 parents and four teachers. The study, drawing on models of citizenship, finds a cohort of children exhibiting characteristics aligned with the concept of ‘personally responsible’ philanthropic citizens. This outcome is considered desirable for promoting charitable giving among a demographic likely to have the means and resources to give generously in adulthood. However, the findings suggest a lack of opportunities for children to acquire the knowledge and skills that enable informed giving decisions or the spaces in which to critically engage with charities, causes, and the issues that create the need for philanthropy in the first place. The research supports calls in the literature for a more participatory and social-justice-oriented approach to philanthropic education and participation in schools. The findings, of interest to scholars and practitioners alike, address a gap in empirical evidence regarding children and philanthropy in the United Kingdom.

We respond to von Schnurbein and Ahmad's (2019) metaphor of rowing to elucidate the inflexibility of foundations. We suggest that perhaps a sailboat would be more appropriate to finding the north star and add a fifth proposition: a participatory decision-making process that includes balanced feedback. This approach, though not new, can pose risks such as misaligned priorities and ineffective decisions. To navigate these challenges, the introduction of a "court jester" role is proposed, encouraging open dialogue and critical self-reflection. The flexibility akin to sailing, where adjustments are made based on feedback, is advocated for effective and dynamic foundation governance.

de Jancso Fabiani, P.M., de Lucca Silveira, M.P. & Pinheiro, F. (2024). Income and money donation in middle-income countries: Evidence from Brazil. Journal of Philanthropy and Marketing, 29(2), e1862. https://doi.org/10.1002/nvsm.1862

The affiliations of Marcos Paulo de Lucca Silveira and Flavio Pinheiro were incorrect. The correct affiliations for the authors at the time the manuscript was submitted are as follows.

Marcos Paulo de Lucca Silveira.

José Luiz Egydio Setúbal Foundation (FJLES), São Paulo, Brazil.

São Paulo School of Economics, Getulio Vargas Foundation (FGV), São Paulo, Brazil.

https://orcid.org/0000-0002-0031-366X

Flávio Pinheiro.

José Luiz Egydio Setúbal Foundation (FJLES), São Paulo, Brazil.

Graduate School of Public Policy, Federal University of ABC (UFABC), Santo André, Brazil.

https://orcid.org/0000-0002-5440-8306

We apologize for this error.