Strategic green alliances: Integrating green dynamic capabilities, AI, and electronic entrepreneurial innovation for sustainability

IF 4.9 2区社会学 Q2 ENVIRONMENTAL SCIENCES Sustainable Futures Pub Date : 2025-06-01 Epub Date: 2025-01-10 DOI:10.1016/j.sftr.2025.100433

Fadi Abdelfattah , Khalid Dahleez , Hussam Al Halbusi , Mohammed Salah

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Abstract

This study investigates the strategic integration of Green Dynamic Capabilities (GDC), artificial intelligence (AI), and electronic entrepreneurial innovation to promote sustainability within entrepreneurial ventures. Addressing a significant research gap, it examines how GDC fosters green innovation (RQ-1), the influence of green innovation on electronic entrepreneurial innovation (RQ-2), and the amplifying effect of AI adoption on these relationships (RQ-3). Utilizing a purposive sampling approach, data were collected from 214 Omani entrepreneurs through structured surveys. The findings reveal that GDC positively impacts green innovation, enhancing electronic entrepreneurial innovation. Moreover, AI adoption significantly moderates these relationships, amplifying the positive effects when AI integration is high. This underscores the pivotal role of AI in enhancing both GDC and green innovation efforts. The study contributes to academic knowledge by forging connections between GDC, green innovation, and AI adoption, offering actionable insights for businesses seeking sustainable practices and innovative solutions. The implications suggest that integrating AI technologies can maximize the benefits of GDC for electronic entrepreneurial innovation, emphasizing environmental responsibility and innovation-driven growth.

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战略绿色联盟：整合绿色动态能力、人工智能和电子创业创新，实现可持续发展

本研究探讨了绿色动态能力（GDC）、人工智能（AI）和电子创业创新的战略整合，以促进创业企业的可持续性。为了解决一个重大的研究缺口，它研究了GDC如何促进绿色创新（RQ-1），绿色创新对电子创业创新的影响（RQ-2），以及人工智能采用对这些关系的放大效应（RQ-3）。利用有目的的抽样方法，通过结构化调查收集了214名阿曼企业家的数据。研究发现，GDC正向影响绿色创新，促进电子创业创新。此外，人工智能的采用显著调节了这些关系，当人工智能整合程度高时，其积极影响会被放大。这凸显了人工智能在促进GDC和绿色创新方面的关键作用。该研究通过建立GDC、绿色创新和人工智能应用之间的联系，为寻求可持续实践和创新解决方案的企业提供可操作的见解，从而为学术知识做出贡献。研究结果表明，整合人工智能技术可以最大限度地提高GDC对电子创业创新的效益，强调环境责任和创新驱动增长。

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来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.