Keng-Boon Ooi , Jun-Jie Hew , Eugene Cheng-Xi Aw , Tat-Huei Cham , Chieh-Yu Lin , Garry Wei-Han Tan
{"title":"I am too young for this! A moderated-mediation model of metaverse commerce resistance","authors":"Keng-Boon Ooi , Jun-Jie Hew , Eugene Cheng-Xi Aw , Tat-Huei Cham , Chieh-Yu Lin , Garry Wei-Han Tan","doi":"10.1016/j.jretconser.2025.104224","DOIUrl":null,"url":null,"abstract":"<div><div>Given the recent development in the metaverse, a new channel for conducting commerce activities named metaverse commerce has emerged. However, there is a need to understand the resistance to metaverse commerce among consumers. Hence, a moderated-mediation model is proposed and empirically tested. Passive innovation resistance was found to have direct and indirect effects on metaverse commerce resistance through the need for touch, whereas cognitive age moderates the direct and indirect effects of passive innovation resistance, such that the effects are more substantial for cognitively younger consumers. These results are then elaborated concerning their theoretical and practical implications.</div></div>","PeriodicalId":48399,"journal":{"name":"Journal of Retailing and Consumer Services","volume":"84 ","pages":"Article 104224"},"PeriodicalIF":13.1000,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Retailing and Consumer Services","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0969698925000037","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/1/7 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Given the recent development in the metaverse, a new channel for conducting commerce activities named metaverse commerce has emerged. However, there is a need to understand the resistance to metaverse commerce among consumers. Hence, a moderated-mediation model is proposed and empirically tested. Passive innovation resistance was found to have direct and indirect effects on metaverse commerce resistance through the need for touch, whereas cognitive age moderates the direct and indirect effects of passive innovation resistance, such that the effects are more substantial for cognitively younger consumers. These results are then elaborated concerning their theoretical and practical implications.
期刊介绍：
The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are:
Retailing and the sale of goods
The provision of consumer services, including transportation, tourism, and leisure.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
