{"title":"The compass for restaurant menu design experiments: Dissecting restaurant menu design through the TCCM framework","authors":"Michael Man Him Ip , Robin Chark","doi":"10.1016/j.ijhm.2025.104118","DOIUrl":null,"url":null,"abstract":"<div><div>This study analyzes 85 papers about restaurant menu design experiments using the theories-characteristics-contexts-methods (TCCM) framework and provides a systematic review according to the four aspects of the framework. A conceptual framework is developed in the study based on the six dimensions of menu design and four-layer models of the consumer-behavior measures related to menu design. This study also synthesizes the theories of various menu design studies to support the models and conceptual framework, highlights the development of menu design studies, and analyzes the experimental designs, variables and general trends. Implications and future research opportunities are discussed.</div></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":"127 ","pages":"Article 104118"},"PeriodicalIF":8.3000,"publicationDate":"2025-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431925000416","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/2/4 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study analyzes 85 papers about restaurant menu design experiments using the theories-characteristics-contexts-methods (TCCM) framework and provides a systematic review according to the four aspects of the framework. A conceptual framework is developed in the study based on the six dimensions of menu design and four-layer models of the consumer-behavior measures related to menu design. This study also synthesizes the theories of various menu design studies to support the models and conceptual framework, highlights the development of menu design studies, and analyzes the experimental designs, variables and general trends. Implications and future research opportunities are discussed.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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