Attractiveness factors of the use of retro products to young people: A mixed-method approach with user experience analysis

Abstract

This study adopted a mixed-method approach to identify attractiveness factors from multiple perspectives. First, a qualitative survey (Survey 1) was performed to obtain the hypothesis factors of three retro products by analyzing user experiences using the UX curve method and the KJ method. From these results, nine categories were extracted as hypothesized factors that create attractiveness in the use of retro products. Second, a quantitative web-based questionnaire (Survey 2) was conducted to verify the hypothesized factors. The questionnaire items were created based on the nine hypothesized factors extracted from Survey 1. Next, a five-factor model of the attractiveness of retro products was extracted through factor analysis of the results from Survey 2. The five factors are: “excitement,” “attractiveness due to time and effort,” “instinctive attractiveness,” “attractiveness due to inconvenience,” and “novelty. Finally, multiple regression analysis was performed, which revealed that "attractiveness due to time and effort,” “instinctive attractiveness,” “attractiveness due to inconvenience,” and “novelty. Finally, multiple regression analysis was performed, which revealed that "attractiveness due to time and effort" and "instinctive attractiveness" have the greatest impact on the attractiveness of retro products.