Carlos R. Azzoni , Rodrigo M.S. Moita , Mateus Rodrigues
{"title":"Meal delivery and the local restaurant industry","authors":"Carlos R. Azzoni , Rodrigo M.S. Moita , Mateus Rodrigues","doi":"10.1016/j.apgeog.2025.103524","DOIUrl":null,"url":null,"abstract":"<div><div>This paper examines the overall impact of meal delivery on the restaurant industry, focusing on the two largest Brazilian cities, Sao Paulo and Rio de Janeiro. We employ a staggered difference-in-differences model using data on 30,757 restaurants from 2011 to 2018 in those cities. We calculate the impact on the industry’s number of jobs, restaurant openings, and closures at the area level. Overall, meal delivery has a net positive effect on the industry, leading to job creation and increased activity levels. We estimate an average creation of 94 jobs, 1.4 restaurant openings, and 0.7 closures per area annually. Additionally, we find compelling evidence of network effects.</div></div>","PeriodicalId":48396,"journal":{"name":"Applied Geography","volume":"176 ","pages":"Article 103524"},"PeriodicalIF":5.4000,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Applied Geography","FirstCategoryId":"89","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0143622825000190","RegionNum":2,"RegionCategory":"地球科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/1/29 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"GEOGRAPHY","Score":null,"Total":0}
引用次数: 0
Abstract
This paper examines the overall impact of meal delivery on the restaurant industry, focusing on the two largest Brazilian cities, Sao Paulo and Rio de Janeiro. We employ a staggered difference-in-differences model using data on 30,757 restaurants from 2011 to 2018 in those cities. We calculate the impact on the industry’s number of jobs, restaurant openings, and closures at the area level. Overall, meal delivery has a net positive effect on the industry, leading to job creation and increased activity levels. We estimate an average creation of 94 jobs, 1.4 restaurant openings, and 0.7 closures per area annually. Additionally, we find compelling evidence of network effects.
期刊介绍：
Applied Geography is a journal devoted to the publication of research which utilizes geographic approaches (human, physical, nature-society and GIScience) to resolve human problems that have a spatial dimension. These problems may be related to the assessment, management and allocation of the world physical and/or human resources. The underlying rationale of the journal is that only through a clear understanding of the relevant societal, physical, and coupled natural-humans systems can we resolve such problems. Papers are invited on any theme involving the application of geographical theory and methodology in the resolution of human problems.
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