Predicting retail shop number against roadside tree canopy shade: A national wide demonstration across 148 cities of China

IF 11 1区管理学 Q1 BUSINESS Journal of Retailing and Consumer Services Pub Date : 2025-02-08 DOI:10.1016/j.jretconser.2025.104255

Yifeng Liu , Xinyu Wang , Hongxu Wei , Zhanhua Cao

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Abstract

Roadside tree canopies may obstruct storefront visibility and impair sales; however, the reverse is also argued to make sense. Disputation occurs because of the unclear relationship between retail shop number (RSN; units/km²) and tree canopy shade at sector-specific locations. In this study, 11.52 million points of interest were extracted from 148 Chinese cities to specify RSNs in food, shopping, life services, hotels, and entertainment sectors in neighborhoods where canopy shade was rated with a green view index (GVI) in 1.29 million streetscapes. Negative RSN-GVI relationships were plotted for shops distributed along expressways and alleys in the hotel and entertainment sectors. When GVI ranged from 10.01 to 11.42%, RSNs in the food and life service sectors were maximized along streets and roads. It was predicted high RSN in food retailing over 4.61 units/km² and low in entertainment sector (≤2.91 units/km²) against the most recent records of GVI. Our research deepens the managerial implications of verifying venue environment theory by predicting the suitability of newly planned locations for retail against canopy shade.

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根据路边树冠遮荫情况预测零售店数量：中国 148 个城市的全国性示范项目

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来源期刊

Journal of Retailing and Consumer Services BUSINESS-

CiteScore

20.40

自引率

14.40%

发文量

340

审稿时长

20 days

期刊介绍： The Journal of Retailing and Consumer Services is a prominent publication that serves as a platform for international and interdisciplinary research and discussions in the constantly evolving fields of retailing and services studies. With a specific emphasis on consumer behavior and policy and managerial decisions, the journal aims to foster contributions from academics encompassing diverse disciplines. The primary areas covered by the journal are: Retailing and the sale of goods The provision of consumer services, including transportation, tourism, and leisure.