Harnessing digital foundations and artificial intelligence synergies: Unraveling the role of digital platforms, artificial intelligence, and strategic adaptability in organizational innovativeness

Abstract

This research investigated the relationships between digital platforms, artificial intelligence (AI) adoption, and organizational innovativeness, presenting e-knowledge and big data analytics capability as mediators and strategic flexibility as a moderator. The study posited that digital platforms significantly foster the development of e-knowledge and that AI adoption is closely associated with enhancing big data analytics capability. Additionally, it examined the direct effects of e-knowledge on organizational innovativeness and the pivotal role of big data analytics capability in shaping organizational innovativeness; the mediating effects of e-knowledge on the relationship between digital platforms and organizational innovativeness as well as the mediating role of big data analytics in the association between AI adoption and organizational innovativeness; and strategic flexibility role in strengthening the connection between digital platforms and organizational innovativeness and its influence on the relationship between AI adoption and big data analytics capability. To collect data, a questionnaire comprising 550 items was distributed to respondents from educational institutions. A structural equation modeling approach was employed to analyze the collected data. By addressing these constructs, the study provided a comprehensive model for understanding how digital platforms and AI adoption can drive organizational innovativeness through strategic data management and information analytics capabilities. The findings offer significant insights and actionable recommendations for experts and practitioners seeking to enhance organizational creativity within the digital landscape.