Yang Liu , Tudor Edu , Kim-Shyan Fam , Emanuela Avram , Costel Negricea
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引用次数: 0
Abstract
This study focuses on Generation Y, exploring the impact of Confucianism on ecological values (EV), green attitude (GA), subjective norms in green purchases (SNGP) and perceived behavioural control of green purchases (PBCGP), and their influences on green purchase intention (GPI). An integration of Value-Attitude-Behaviour model and Theory of Planed Behaviour was employed. Data were collected from 312 Chinese respondents and analysed through PLS-SEM. Confucianism, built on five significant virtues, positively influenced EV, GA, SNGP, PBCGP, and these variables influenced GPI. EV and SNGP mediated the relationships between Confucianism and GA, while GA mediated those between EV and SNGP with GPI.
期刊介绍：
The Journal of Cleaner Production is an international, transdisciplinary journal that addresses and discusses theoretical and practical Cleaner Production, Environmental, and Sustainability issues. It aims to help societies become more sustainable by focusing on the concept of 'Cleaner Production', which aims at preventing waste production and increasing efficiencies in energy, water, resources, and human capital use. The journal serves as a platform for corporations, governments, education institutions, regions, and societies to engage in discussions and research related to Cleaner Production, environmental, and sustainability practices.
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