Changes in community pharmacy communication – Towards emotional awareness at the pharmacy counter

PEC innovation Pub Date : 2025-06-01 Epub Date: 2025-02-06 DOI:10.1016/j.pecinn.2025.100380
Nanna Broch Mottelson , Gitte Reventlov Husted , Susanne Kaae , Charlotte Verner Rossing , Christina Fogtmann Fosgerau
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Abstract

Objective

To explore whether and how community pharmacy staff display an alteration in emotional awareness through interactional behavior during desk meetings after participating in a mentalizing education programme, and thereby to investigate if theoretical learnings, or offline social cognition, can be translated into actual communicative practice, or online social cognition.

Methods

As part of a larger feasibility study, we developed a methodological framework to categorize interactional contributions in relation to mentalizing communication and emotional awareness. The framework was applied to a total of 50 video recordings of community pharmacy desk interactions from 11 Danish community pharmacies who all participated in the mentalizing education programme. Through this, pharmacy staffs' interactional contributions from 25 video recordings before and 25 video recordings after participation were categorized and descriptively compared.

Results

Pharmacy staff appear to display an altered orientation towards patients post-education; they produce more questions when initiating interactions (first position talk-turns) and more responses to patients' utterances (third position talk-turns). Furthermore, the realizations of third position contributions in post-participation measures display heightened emotional awareness, rendering a greater orientation to patients' perspectives.

Conclusion

In post-participation measures pharmacy staff displayed an altered interactional approach to patients. This contributes to research concerning competency training of healthcare professionals and adds weight to the notion that online social cognitive skills can be affected through training of offline social cognitive skills.

Innovation

The methodological framework provides a novel and innovative approach to investigating changes in communicative practices. The framework is appropriate for all dialogical healthcare communication research.
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社区药房沟通的变化——走向药房柜台的情感意识
目的探讨社区药房员工在参加心理化教育项目后,在案头会议中是否通过互动行为表现出情绪意识的改变,以及如何表现出情绪意识的改变,从而探讨理论学习或线下社会认知能否转化为实际交际实践或线上社会认知。方法作为一个更大的可行性研究的一部分,我们开发了一个方法框架来分类与心智化沟通和情感意识相关的互动贡献。该框架被应用于11个丹麦社区药房的50个社区药房柜台互动录像,这些药店都参加了心理教育方案。通过对参与前和参与后的25段视频中药学人员的互动贡献进行分类和描述性比较。结果药房工作人员对患者的教育后取向有所改变;他们在开始互动时产生更多的问题(第一个位置谈话转向),并对患者的话语做出更多的反应(第三个位置谈话转向)。此外,在参与后的措施中,第三位贡献的实现显示出更高的情感意识,使患者的观点更有针对性。结论在参与后测量中,药学人员对患者的互动方式发生了改变。这有助于医疗保健专业人员能力培训的研究,并增加了在线社会认知技能可以通过线下社会认知技能培训受到影响的概念的权重。创新方法框架提供了一种新颖和创新的方法来调查交际实践的变化。该框架适用于所有对话式卫生保健传播研究。
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来源期刊
PEC innovation
PEC innovation Medicine and Dentistry (General)
CiteScore
0.80
自引率
0.00%
发文量
0
审稿时长
147 days
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