{"title":"Can “Sustaining Innovation” Deliver Sustainability? Amazon’s Innovation Processes on Corporate Decarbonization","authors":"Dara O’Rourke","doi":"10.1177/00081256241300334","DOIUrl":null,"url":null,"abstract":"Responding to climate change requires rapid changes in corporate practices. This article assesses how Amazon, known for its speed and innovation, has leveraged internal processes to transition toward “Net Zero Carbon” by 2040. It argues that industrial decarbonization has primarily involved “sustaining innovations” and then examines how Amazon’s internal mechanisms have been applied to sustainability—including efficiency improvements, lower-carbon substitutions, longer-term innovation investments, and engagements with their supply chains. Amazon’s experiences are relevant to corporations working to advance decarbonization. It concludes by offering lessons for managers about how to leverage innovation processes to advance climate goals.","PeriodicalId":9605,"journal":{"name":"California Management Review","volume":"15 1","pages":""},"PeriodicalIF":6.3000,"publicationDate":"2025-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"California Management Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00081256241300334","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
Responding to climate change requires rapid changes in corporate practices. This article assesses how Amazon, known for its speed and innovation, has leveraged internal processes to transition toward “Net Zero Carbon” by 2040. It argues that industrial decarbonization has primarily involved “sustaining innovations” and then examines how Amazon’s internal mechanisms have been applied to sustainability—including efficiency improvements, lower-carbon substitutions, longer-term innovation investments, and engagements with their supply chains. Amazon’s experiences are relevant to corporations working to advance decarbonization. It concludes by offering lessons for managers about how to leverage innovation processes to advance climate goals.
期刊介绍：
California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.
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