Factors Associated With ESG Investment Attitude

Abstract

In recent years, Environmental, Social, and Governance (ESG) oriented investments have grown significantly in terms of volume and influence within the global financial markets. However, there is also a notable countertrend against ESG investments in certain regions and sectors, driven by skepticism around ESG performance, regulatory concerns, and political opposition. Therefore, understanding factors that drive investor attitude towards these ESG assets is crucial. Using data from National Financial Capability Study (NFCS) in 2021, this study delved into exploring factors, specifically values, investment experience, and investment knowledge, that are correlated the ESG investment attitude of US investors. Findings showed that while valuing social responsibility was positively, extensive investment experience was negatively associated with ESG investment attitude. In addition, subjective investment knowledge was positively, while objective investment knowledge was negatively associated with ESG investment attitude. These factors collectively predicted 39% of the variability in ESG investment attitude. These findings highlighted the complex interaction among investment values, experience, and knowledge in determining individual attitudes towards ESG investment. The study implies the need for enhanced investor education on ESG issues and in designing strategies related to investment diversification, including ESG assets.