{"title":"The benefits of less: The effect of sufficiency gain framing on sufficiency behavior","authors":"Manuel Suter , Simon Rabaa , Andrea Essl","doi":"10.1016/j.ecolecon.2025.108561","DOIUrl":null,"url":null,"abstract":"<div><div>Sufficiency strategies aimed at reduced production and consumption levels have a high potential to help combat environmental issues. There is limited knowledge on how to promote voluntary sufficiency behaviors at the individual level. In an online experiment with participants from the United States (<em>n</em> = 1317), we examine the effect of providing information about different sufficiency benefits to nature, society, or the individual on sufficiency behavior. Sufficiency behavior was measured by participants' decision between an Amazon voucher and donating to an organization that fosters sufficiency projects. The results show that the individual sufficiency gain framing leads to a significantly higher amount of Amazon voucher waived compared to a neutral control group. Informing about individual sufficiency benefits, such as more free time and better mental health, may be fruitful in promoting sufficiency behavior.</div></div>","PeriodicalId":51021,"journal":{"name":"Ecological Economics","volume":"231 ","pages":"Article 108561"},"PeriodicalIF":6.6000,"publicationDate":"2025-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ecological Economics","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0921800925000448","RegionNum":2,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Sufficiency strategies aimed at reduced production and consumption levels have a high potential to help combat environmental issues. There is limited knowledge on how to promote voluntary sufficiency behaviors at the individual level. In an online experiment with participants from the United States (n = 1317), we examine the effect of providing information about different sufficiency benefits to nature, society, or the individual on sufficiency behavior. Sufficiency behavior was measured by participants' decision between an Amazon voucher and donating to an organization that fosters sufficiency projects. The results show that the individual sufficiency gain framing leads to a significantly higher amount of Amazon voucher waived compared to a neutral control group. Informing about individual sufficiency benefits, such as more free time and better mental health, may be fruitful in promoting sufficiency behavior.
期刊介绍：
Ecological Economics is concerned with extending and integrating the understanding of the interfaces and interplay between "nature''s household" (ecosystems) and "humanity''s household" (the economy). Ecological economics is an interdisciplinary field defined by a set of concrete problems or challenges related to governing economic activity in a way that promotes human well-being, sustainability, and justice. The journal thus emphasizes critical work that draws on and integrates elements of ecological science, economics, and the analysis of values, behaviors, cultural practices, institutional structures, and societal dynamics. The journal is transdisciplinary in spirit and methodologically open, drawing on the insights offered by a variety of intellectual traditions, and appealing to a diverse readership.
Specific research areas covered include: valuation of natural resources, sustainable agriculture and development, ecologically integrated technology, integrated ecologic-economic modelling at scales from local to regional to global, implications of thermodynamics for economics and ecology, renewable resource management and conservation, critical assessments of the basic assumptions underlying current economic and ecological paradigms and the implications of alternative assumptions, economic and ecological consequences of genetically engineered organisms, and gene pool inventory and management, alternative principles for valuing natural wealth, integrating natural resources and environmental services into national income and wealth accounts, methods of implementing efficient environmental policies, case studies of economic-ecologic conflict or harmony, etc. New issues in this area are rapidly emerging and will find a ready forum in Ecological Economics.
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