{"title":"Fast or slow? Exploring tourists' engagement inclination toward the pace of travel","authors":"Chunxiao Li, Yufan Yang, Hao Zhang, Zhihui Zhang","doi":"10.1016/j.annals.2025.103931","DOIUrl":null,"url":null,"abstract":"<div><div>Drawing on the conservation of resources theory, this study examines when and how tourists engage in slow-paced or fast-paced travel. Across six studies, the findings reveal that busyness (vs. less busyness) enhances willingness to engage in slow-paced (vs. fast-paced) travel, with the need for recovery mediating this relationship. Furthermore, the busyness effect is moderated by message framing and cultural background—but not by busyness valence. This research contributes novel insights into tourists' pace of travel and expands the theoretical understanding of busyness. The results offer market segmentation tools and actionable strategies for destination managers to align products with tourists' preferred pace.</div></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":"111 ","pages":"Article 103931"},"PeriodicalIF":7.8000,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738325000374","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/2/24 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Drawing on the conservation of resources theory, this study examines when and how tourists engage in slow-paced or fast-paced travel. Across six studies, the findings reveal that busyness (vs. less busyness) enhances willingness to engage in slow-paced (vs. fast-paced) travel, with the need for recovery mediating this relationship. Furthermore, the busyness effect is moderated by message framing and cultural background—but not by busyness valence. This research contributes novel insights into tourists' pace of travel and expands the theoretical understanding of busyness. The results offer market segmentation tools and actionable strategies for destination managers to align products with tourists' preferred pace.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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