{"title":"Google Trends and Baidu index data in tourism demand forecasting: A critical assessment of recent applications","authors":"Josip Mikulić , Regina M. Baumgärtner","doi":"10.1016/j.tourman.2025.105164","DOIUrl":null,"url":null,"abstract":"<div><div>The application of search query (SQ) data in tourism demand forecasting is an intriguing area of ongoing research. The present research note aims to (i) critically examine recent studies from leading tourism journals using SQ data for demand forecasting, (ii) synthesize the prevailing key problems, limitations and challenges in the studies, and (iii) provide recommendations emerging from the critical assessment of literature to help improve the quality of future SQ-data-based tourism forecasting research.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"110 ","pages":"Article 105164"},"PeriodicalIF":12.4000,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0261517725000342","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/2/25 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
The application of search query (SQ) data in tourism demand forecasting is an intriguing area of ongoing research. The present research note aims to (i) critically examine recent studies from leading tourism journals using SQ data for demand forecasting, (ii) synthesize the prevailing key problems, limitations and challenges in the studies, and (iii) provide recommendations emerging from the critical assessment of literature to help improve the quality of future SQ-data-based tourism forecasting research.
期刊介绍：
Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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