The wait for authenticity: The role of consumer innovativeness in shaping food truck perceptions

IF 8.3 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Hospitality Management Pub Date : 2025-02-26 DOI:10.1016/j.ijhm.2025.104137

Wei Wang

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Abstract

Food trucks are crucial to food tourism for their authentic and innovative offerings. Based on the Diffusion of Innovation Theory, this study examines the predictors and mediators influencing consumer behavior in food truck consumption, with a particular focus on how waiting time acts as a moderator. Data were collected via an online sampling company. Symmetric analysis revealed that food quality and food authenticity mediate the relationships between consumer innovativeness (novelty seeking, vigilance, hedonic seeking) and behavioral intention. Waiting time was found to amplify the relationship between food authenticity and behavioral intention. Asymmetric results identified distinct configurations that predict high and low customer intentions to revisit food trucks. These findings offer significant theoretical contributions and practical implications, guiding strategies to optimize food quality, manage waiting times effectively, and encourage customer revisits. Ultimately, this research advances management practices within the food truck industry and enriches food tourism experiences.

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等待真实：消费者创新能力在塑造餐车认知中的作用

食品卡车因其正宗和创新的产品而对食品旅游至关重要。基于创新扩散理论，本研究考察了影响餐车消费行为的预测因子和中介因子，并重点研究了等待时间在餐车消费行为中的调节作用。数据是通过一家在线抽样公司收集的。对称分析表明，食品质量和食品真实性在消费者创新（求新、警惕、享乐）与行为意向之间起中介作用。等待时间被发现放大了食物真实性和行为意图之间的关系。不对称的结果确定了不同的配置，可以预测顾客再次光顾快餐车的意愿的高低。这些发现为优化食品质量、有效管理等待时间和鼓励顾客再次光顾提供了重要的理论贡献和实践意义。最终，本研究促进了餐车行业的管理实践，丰富了美食旅游体验。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.