Effects of Past Tourism Experience on the Current Travel Motivations of Japanese Travellers

IF 5.7 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Research Pub Date : 2025-02-28 DOI:10.1002/jtr.2802
Yuta Mitsuhashi, Yuichi Wada
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Abstract

This study aimed to elucidate the influences of past tourism experiences, as well as the impact of sex and age on tourism motivations, targeting the Japanese population. A total of 1046 survey responses collected through a web-based questionnaire survey were analysed by qualitative research methods. The analysis revealed five tourism motivations. Among these, ‘escape/relax’, ‘pleasure trip’, and ‘expansion of a personal point of view’ were more prominent in women compared with men. Conversely, the ‘autonomy’ factor was more pronounced in men than in women. Younger individuals with more tourism experience tended to have higher tourism motivations, whereas older individuals with less tourism experience exhibited lower tourism motivations. The results emphasise the need to develop more personalised tourism marketing strategies that consider an individual's travel history.

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过去旅游经验对日本游客当前旅游动机的影响
本研究旨在阐明过去旅游经历的影响,以及性别和年龄对旅游动机的影响,以日本人口为研究对象。通过基于网络的问卷调查收集了1046份调查反馈,采用定性研究方法进行分析。分析揭示了五种旅游动机。其中,“逃避/放松”、“愉快旅行”和“拓展个人观点”在女性中比男性更突出。相反,“自主”因素在男性中比在女性中更为明显。旅游经验丰富的年轻人具有较高的旅游动机,而旅游经验较少的老年人具有较低的旅游动机。研究结果强调,需要开发更个性化的旅游营销策略,考虑到个人的旅行历史。
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来源期刊
International Journal of Tourism Research
International Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
9.00
自引率
4.30%
发文量
60
期刊介绍: International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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