Jamie Rose, Boyu Ma, Edwin M Rojas, Jaime Castro-Núñez
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引用次数: 0
Abstract
Background: Social media has become an increasingly important tool in how surgeons collaborate with one another, disseminate educational information, and communicate with patients.
Purpose: The purpose of this study was to assess the relationship between academic productivity and social media (Instagram) presence amongst oral and maxillofacial surgery programs.
Study design, setting, sample: A cross-sectional study was used to identify oral and maxillofacial surgery programs and their respective residency Instagram accounts. Information regarding number of followers, posts, and likes were recorded for each program. Academic productivity metrics for each faculty including H-index, number of publications, and number of citations were recorded.
Predictor/exposure/independent variable: The independent variable was the type of residency program: certificate, dual-degree, or combined track.
Main outcome variable(s): The main outcome variable was the academic influence quantified by h-index, citations, and publications of the programs and their social media influence quantified by number of followers/posts.
Covariates: Instagram posts were categorized into departmental posts, educational, social, professional and miscellaneous. Engagement was further quantified by the number of likes.
Analyses: Descriptive statistics, one-way ANOVA, Tukey's Multiple Comparisons tests, ROUT's outlier test (Q = 0.1%), and linear regression plots with a P value < 0.05.
Results: Instagram accounts were identified for 65 (73%) of the 89 programs. There was a statistically significant moderately positive correlation between the number of followers for a program's Instagram account compared with the number of publications (r = 0.5110, P < 0.001). There was a statistically significant weakly positive correlation between the number of followers for a program's Instagram account compared with average faculty h-index(r = 0.4982, P < 0.001), and number of citations (r = 0.4300, P < 0.001). There was a statistically significant weakly positive correlation between the number of posts for a program's Instagram account compared with average faculty h-index (r = 0.3438, P < 0.001), number of publications (r = 0.3580, P = 0.001), and number of citations (r = 0.3973, P < 0.001). Across all programs combined, educational posts garnered more likes compared to miscellaneous (P = 0.0129), social (P = 0.0018), departmental (P = 0.0005), and professional posts (P < 0.0001).
Conclusion/relevance: There was a moderately positive correlation between average faculty H-index and number of followers for an oral and maxillofacial surgery program's Instagram account. There was a weak positive correlation between other measures of academic productivity and social media presence. Educational content garnered the most engagement from followers, despite surgery accounts mostly generating departmental focused posts.
期刊介绍：
Oral & Maxillofacial Surgery founded as Mund-, Kiefer- und Gesichtschirurgie is a peer-reviewed online journal. It is designed for clinicians as well as researchers.The quarterly journal offers comprehensive coverage of new techniques, important developments and innovative ideas in oral and maxillofacial surgery and interdisciplinary aspects of cranial, facial and oral diseases and their management. The journal publishes papers of the highest scientific merit and widest possible scope on work in oral and maxillofacial surgery as well as supporting specialties. Practice-oriented articles help improve the methods used in oral and maxillofacial surgery.Every aspect of oral and maxillofacial surgery is fully covered through a range of invited review articles, clinical and research articles, technical notes, abstracts, and case reports. Specific topics are: aesthetic facial surgery, clinical pathology, computer-assisted surgery, congenital and craniofacial deformities, dentoalveolar surgery, head and neck oncology, implant dentistry, oral medicine, orthognathic surgery, reconstructive surgery, skull base surgery, TMJ and trauma.Time-limited reviewing and electronic processing allow to publish articles as fast as possible. Accepted articles are rapidly accessible online.Clinical studies submitted for publication have to include a declaration that they have been approved by an ethical committee according to the World Medical Association Declaration of Helsinki 1964 (last amendment during the 52nd World Medical Association General Assembly, Edinburgh, Scotland, October 2000). Experimental animal studies have to be carried out according to the principles of laboratory animal care (NIH publication No 86-23, revised 1985).
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