Towards the paradigm of circular economy: The imprint of community factors and perceived benefits on consumers’ recycling signage

Abstract

Aim of this research is to broaden the application of the theory of planned behavior incorporating community factors and perceived benefits to understand recycling behavior of various stakeholders in Bangladesh. Assuming purposive sampling method, 348 valid samples were collected and later analyzed within structural equation frame using Amos-24. The empirical findings demonstrate that all five variables have substantial impacts on actual recycling behavior, except the consumers’ perceived behavioral control. From practical view, the attained model can be used in policy formulation of similar progressive economies where several community dynamics and beneficial traits draw substantial impact on end recycling behavior. Besides, the finding will guide researchers, business professionals and government to plan fruitful recycling campaigns that will augment circularity in return along with social enhancement. Theoretically, this novel context proposes insights in diverse arena of literature and will lead future researchers towards further enrichment of the aforementioned unique model.