Impact of age and educational qualifications on food label awareness: A study of edible oils and fats in India

Abstract

Background

Consumer awareness of food labels plays a crucial role in promoting informed purchasing decisions and healthier dietary habits. However, the extent to which demographic factors such as age and education influence this awareness remains underexplored in the Indian context.

Objective

This study investigates the influence of age and education on consumer awareness of food labels of the edible oils and fats in India.

Methods

A cross-sectional survey was conducted with 2127 respondents using the questionnaire to ensure diverse demographic representation. Statistical analyses, including the chi-square test and Cramér's V, were applied to assess the relationships between educational qualifications, age, and food label awareness.

Results

The findings indicate a statistically significant association between educational qualifications and the practice of reading food labels. Higher educational attainment was correlated with greater food label awareness, though the strength of this association was weak. Age also influenced consumer behavior, with younger respondents demonstrating higher awareness levels compared to older age groups, although this relationship was less pronounced.

Conclusion

The study highlights the necessity of targeted educational interventions to improve food label literacy, thereby fostering healthier consumer choices and contributing to better public health outcomes.