{"title":"Strategies for Carbon Reduction Maturity: A Longitudinal Case Study of Unilever PLC","authors":"Chiharu Narikiyo, Elaine Harris, Moataz Elmassri","doi":"10.1002/bse.4258","DOIUrl":null,"url":null,"abstract":"This case study of Unilever PLC, an acknowledged leader in green strategy, builds on a sustainability maturity model to develop a specific carbon reduction maturity model to show how a consumer goods company has evolved its strategies towards carbon reduction. Based largely on 10 years of archival data (2011–2020), this research analyses the narrative in the company's annual reports and carbon disclosure survey responses, using both quantitative (form‐oriented) and qualitative (meaning‐oriented) content analysis, to position it in a carbon reduction maturity model. Our results show the stages in Unilever's carbon maturity journey in terms of their strategies and performance over the 10 years and captures (through supplementary interviews) how various interested parties view this journey. This research demonstrates how the company's strategies and leadership may influence carbon reduction beyond the consumer goods sector, helping to define green stewardship.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"21 1","pages":""},"PeriodicalIF":12.5000,"publicationDate":"2025-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Strategy and The Environment","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/bse.4258","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This case study of Unilever PLC, an acknowledged leader in green strategy, builds on a sustainability maturity model to develop a specific carbon reduction maturity model to show how a consumer goods company has evolved its strategies towards carbon reduction. Based largely on 10 years of archival data (2011–2020), this research analyses the narrative in the company's annual reports and carbon disclosure survey responses, using both quantitative (form‐oriented) and qualitative (meaning‐oriented) content analysis, to position it in a carbon reduction maturity model. Our results show the stages in Unilever's carbon maturity journey in terms of their strategies and performance over the 10 years and captures (through supplementary interviews) how various interested parties view this journey. This research demonstrates how the company's strategies and leadership may influence carbon reduction beyond the consumer goods sector, helping to define green stewardship.
期刊介绍：
Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.
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